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Metadata

ID:
2025-11-20-gary-blas-wabi-followup
Participants:

Call Summary: Wabi Growth Role Discussion Round 3

Overview​

Third conversation between Gary and Blas to discuss Gary's continued interest in joining Wabi's growth team. Gary had sent documentation of his positive product experience, and both parties aligned on exploring collaboration details including mandate, compensation, and potential trial structure. Call was brief with agreement to reconvene after Blas reviews Gary's materials.

Key Topics Discussed​

Wabi Team Expansion & Hiring Needs​

  • Immediate Hiring Priorities: Blas confirmed Wabi is actively building out the team after successfully launching and building their waitlist
  • Founding iOS Engineer: Primary technical hire needed immediately
  • Backend Engineers: Planning to hire "a couple" eventually for infrastructure scaling
  • GTM Team Build-Out: Blas emphasized he's currently solo on growth: "Everything we need to make Wabi grow, because it's just me. So I need help, as you know"

Wabi Studios Content Strategy​

  • Strategic Shift from Influencer Marketing: "Not just work with influencers one-off, but really build a machine that creates good content"
  • Content Creation Infrastructure: Blas envisions building "Wabi Studios" as dedicated content arm
  • Market Expansion Goal: "Gets the word out there, gets out of the tech bubble"
  • Systematic Approach: Focus on building repeatable content systems rather than one-off campaigns

Product Development Roadmap​

  • Multiplayer Feature: "Next week we'll have multiplayer out in the world. So you and I can work together in an app, and it's not like two individual instances"
  • Onboarding Improvements: Major focus area for user experience enhancement
  • App Creation/Editing Flows: Making the process "a little bit better, a little bit clearer, a little bit faster"
  • Integration Expansion: Adding Apple Health and 11 labs integrations to "keep unlocking new things"

Gary's Product Experience & Interest​

  • Built Personal App: Created a push-up and squat tracker inspired by Pavel Tsatsouline's methodology
  • Documentation Sent: Gary had sent email with video walkthrough of his building experience earlier that day
  • Positive Experience: "I had a good experience building with Wabi over the past few days. And documented some issues as well"
  • Hyper-Personalization Insight: "Pre-multiplayer, it does feel like this is all about the hyper personalized use case"

Growth/GTM Skill Development Motivation​

  • Strategic Career Focus: "I am quite hungry to [do] growth/GTM type stuff in the AI space. Just such a valuable skill set now"
  • Learning Opportunity: "This would be a really great opportunity to learn a lot"
  • Tool Discovery Process: Gary noted Blas is likely "drinking from a fire hose" with new AI-first growth tools
  • Team Building Philosophy: Emphasized importance of "smart people that want to learn in this area"

Compensation & Structure Discussion​

  • Salary Range Request: Gary asked for clarity on compensation bands
  • Minimum Requirements: Gary acknowledged having "some kind of minimum that I'd be comfortable with"
  • Trial Option: Both parties open to exploring trial arrangement
  • Mandate Definition: Gary emphasized need to understand scope and expectations before committing

Key Quotes​

  • Blas on team needs: "Everything we need to make Wabi grow, because it's just me. So I need help, as you know."

  • Gary on motivation: "I am quite hungry to [do] growth/GTM type stuff in the AI space. Just such a valuable skill set now."

  • Gary on collaboration: "The opportunity to work with you [would] be awesome."

  • Blas on content strategy: "Really kind of build a machine that creates good content, gets the word out there, kind of gets out of the tech bubble."

  • Gary on learning: "This would be a really great opportunity to learn a lot."

Action Items / Next Steps​

  • Blas to review Gary's email and video documentation that day
  • Schedule follow-up call for next day with full context
  • Discuss specific mandate and responsibilities
  • Define salary ranges and compensation structure
  • Explore potential trial arrangement parameters
  • Clarify timeline for decision and onboarding

Strategic Context​

Wabi's Growth Inflection Point​

Wabi appears to be at a critical scaling moment - they've launched successfully, built momentum with their waitlist, and are now rapidly expanding the team. The urgency in Blas's tone ("I need help") combined with active hiring across multiple roles suggests significant growth pressure and opportunity.

Gary's Positioning​

Gary has strategically positioned himself by:

  1. Building with the product to demonstrate understanding
  2. Documenting both successes and issues (showing product thinking)
  3. Expressing enthusiasm while maintaining negotiation leverage
  4. Framing the opportunity as mutual value creation

Market Timing​

The emphasis on AI-first GTM skills and getting "out of the tech bubble" suggests Wabi is targeting mainstream consumer adoption rather than just early tech adopters - a critical transition point for consumer AI products.