GODWAVE Collective Vision Meeting - May 20, 2025

Overview

This meeting brought together the GODWAVE collective core team (Arielle Noel, Enrico Moses, Ien Chi, Gary Sheng, Marcus Noel, and Ron Roberts "RJ") to define the movement's identity, clarify its messaging, and establish an organizational structure. The discussion focused on positioning GODWAVE as a transformative spiritual-cultural movement targeting youth while maintaining its authenticity and divine purpose.

Key Decisions & Frameworks

Identity & Positioning

The team established that GODWAVE is fundamentally:

"Not a brand or church—it's a movement, community, and cultural shift grounded in divine truth."

The collective agreed on positioning GODWAVE as a counter to secular culture:

"It exists to make faith iconic again, countering the narrative that God is outdated or irrelevant."

For internal alignment, the team articulated the core purpose:

"We help youth connect deeply to God and each other through culture, creativity, and purpose."

Branding & Communication Strategy

The team determined that all GODWAVE touchpoints should:

"Be an experience at every touchpoint—events, content, visuals must feel spiritually activating."

The messaging guidelines emphasized authenticity:

"Messaging should feel authentic, not over-glamorized—faith over hype."

Several taglines and phrases were proposed for testing, including:

• "More Life"
• "Connect to Purpose"
• "Truth That Transforms"
• "Faith is the Culture"
• "Cultural revival powered by God"

The team agreed to establish a tagline testing group to validate these messages with target audiences.

Organizational Structure

GODWAVE will operate as:

"A collective of curators—not executors, but vision holders."

The team outlined a campaign-based structure to allow for concurrent initiatives:

"GODWAVE will operate through distinct campaigns (e.g., Alpha Schools, GodWave Fest, The Bridge Network). Each campaign has its own team, timeline, deliverables, and budget, allowing multiple activations to occur concurrently."

The legal structure will include:

"Parent 501(c)(3) for philanthropic giving" with "Sub-LLCs for activations like GODWAVE Fest, Media Studio, Education Platforms"

The leadership philosophy draws inspiration from technology industry practices:

"Function as spiritual Steve Jobs: choose world-class executors, provide taste, vision, and direction."

Core Values & Culture

The team identified several foundational values, including:

1. Connection - "to God, others, purpose"
2. Truth - "unapologetically biblical yet inclusive in tone"
3. Purpose - "intentionality in every activation"
4. Abundance - "spiritual, emotional, and economic"
5. Discernment - "over hustle; not all opportunities are for us"

Team culture was emphasized as critical:

"Team must operate with radical transparency, mental wellness, and spiritual alignment at the core."

The long-term vision prioritizes sustainability:

"Movements often fade, but communities rooted in spiritual connection endure."

Key Word Bank & Terminology

The team compiled a word bank to guide messaging and communication:

• Faith is the Culture
• Transformative
• Polarizing
• Enlightening
• Collective
• Centralized Platform
• The Bridge Media Network
• Connecting vertically & horizontally
• Connecting to something bigger (beyond oneself)
• Spirituality As Life
• Divine Purpose
• Truth
• Aligned frequency
• Youth = This Generation
• Divine Power
• Culture Shifting
• Cultural alchemy

A particularly notable phrase that emerged was:

"We are embarking on a journey of the perpetual renewing of our minds, together – real time constant church in the wyld."

Strategic Timeline

The team committed to organizing campaigns over a three-year horizon:

"Campaigns will be organized over a 3-year timeline (2025–2027) for strategic growth."

Action Items & Next Steps

1. Messaging Refinement: "Refine and test taglines; report back what resonates."
2. Movement History Documentation: "Collect everyone's past 2–3 years of impact projects to prove movement history."
3. Visual Identity Development: "Begin mood board and creative inspiration work."
4. Legal Structure Setup: "Lock down legal and financial structure (501c3 + LLCs)."
5. Digital Presence Establishment: Secure "Social Media Handles" and "GodWave Emails"
6. Presentation Development: "Prepare deck (Outline) and digital assets with top design talent"
7. Next Meeting: "Propose Thursday as next working session to move forward with roles, branding, and external communications."

Key Insights

The meeting revealed several important strategic insights:

1. GODWAVE is positioning itself at the intersection of faith and culture, specifically targeting youth who may feel disconnected from traditional religious institutions.

2. The collective is taking a highly intentional approach to branding and messaging, recognizing that the language and imagery they use must authentically reflect their spiritual foundations.

3. The organizational structure reflects a sophisticated understanding of both non-profit and for-profit models, with equity ownership in incubated ventures ensuring long-term sustainability.

4. The team is prioritizing curated, high-quality execution over rapid scaling, consistent with their value of discernment over hustle.

5. The focus on building a community rather than just a movement suggests a long-term vision focused on lasting cultural transformation rather than temporary visibility.

Participant Contributions

While specific contributions weren't attributed in the transcript, all six core team members (Arielle, Enrico, Ien, Gary, Marcus, and RJ) participated in shaping the collective's vision and structure. Their combined expertise spanning spiritual leadership, media, education, and organizational development was evident in the comprehensive approach discussed.