Call with Genzio - Alpha School Reality Show Pitch

Date: April 8, 2025 (approx) Attendees: Gary Sheng, Dane (Genzio Co-founder), David (Genzio)

Summary

Gary pitched Genzio on the concept of producing a "movement reality show" centered around Alpha School. The goal is to create compelling content that not only showcases the innovative educational model but actively engages viewers and drives participation in the broader educational reform movement.

Project Pitch: Alpha School Movement Reality Show

• Concept: A reality show featuring Alpha School students, guides, and leaders (Joe Liemandt, MacKenzie Price).
• Unique Angle: Not just documenting, but actively building the movement. Episodes released sequentially with integrated calls to action, potentially allowing viewer interaction to influence real-world outcomes (e.g., funding student projects).
• Goal: Raise awareness, drive enrollment/interest (supporting micro-school platform), build community, attract talent/partners, influence culture/policy.
• Content Ideas: Day-in-the-life, Masterpiece projects, student challenges, leadership insights, school launches, guest speakers, etc.
• Why Genzio: Gary cited their scrappiness, ability to deploy quickly (previous Florida shoot), and skill in capturing authentic content.
• Funding: Positioned as a key part of the cultural strategy for Joe Liemandt's $250M/year education initiative; proposal to be developed for Joe.

Key Themes

• Reality TV as Movement Building: Using the format to create engagement and participation, not just passive viewing.
• Authenticity: Capturing the real stories and characters within the Alpha ecosystem.
• Scalability: Using media to amplify the Alpha message and support the goal of hundreds of thousands of schools.
• Leveraging Existing Momentum: Building on the compelling stories already happening within Alpha School.

Follow-ups

• Gary to develop a more formal proposal/document outlining the concept for Genzio and eventually Joe Liemandt.