Blas Moros

Overview

Blas Moros is an entrepreneur, writer, and former elite tennis player best known as the founder of The Rabbit Hole (blas.com), a website featuring over 600 book summaries, thought-provoking essays, and multidisciplinary learning content. He is also the creator of The Latticework, a curated resource and community focused on mental models and lifelong learning. As of November 2025, Blas serves as Go-To-Market Lead at Wabi, Eugenia Kuyda's (Replika founder) new venture building a social platform for creating mini-apps through text prompts.

Professional Background

Current Role

• Go-To-Market Lead, Wabi (November 2025 - Present): Building ecosystem, community, and growth for Eugenia Kuyda's (Replika founder) social platform for creating mini-apps through text prompts
• Team Size: 11 people (6 engineers, 3 designers, 1 GTM (Blas), 1 founder)
• Funding: Just closed $50M Series A at $625M valuation (announced $20M pre-seed publicly)
• Responsibilities: All go-to-market activities, community building, ecosystem development, growth strategy, Discord management, hiring for GTM team

Previous Experience

• Chief of Staff, Aerospace Manufacturing Company (5 years): Worked directly under Peter Coffman in Glendale, California
• Founder, The Rabbit Hole (blas.com): Platform with 600+ book summaries and multidisciplinary learning content
• Creator, The Latticework: Mental models community and resource platform generating ~$210K annually with ~400 members

Athletic Background

• Former Elite Tennis Player: Top junior player in Florida
• Division 1 Tennis, University of Notre Dame: Team co-captain
• Retired from competitive tennis to pursue entrepreneurship

Unique Experience & Expertise

Peter Coffman Connection

Spent nearly 5 years as chief of staff to Peter Coffman, whom Charlie Munger allegedly called "the best operator in the world":

Santiago Montoya: "Peter has all this kind of wisdom put together on like how the world works and stuff and how you run companies and how you run human systems."

Operational Philosophy Learned:

Blas: "I think the difference between like a Peter and a Joe is like the org is actually set up to like receive feedback and be okay with that and like to punch holes in it. And I was that overeager 25 year old that didn't know anything about manufacturing, but just asked a million questions and like was rewarded for it by getting more and more responsibility."

Aerospace Manufacturing Insights

• Multi-billion dollar run rate privately held company experience
• Learned systems for scaling operations and human capital
• Exposure to advanced manufacturing processes and supply chain management
• Experience with complex technical product development

Skills & Characteristics

Core Competencies

• Systems Thinking: Deep understanding of organizational design and human scaling
• Community Building: Proven track record with The Rabbit Hole and Latticework communities
• Operational Excellence: Trained under world-class operator Peter Coffman
• Learning Synthesis: Ability to distill and communicate complex ideas across disciplines
• Low-Ego Collaboration: Self-described as person who "asks stupid questions" and connects people/ideas

Personal Traits

Self-Assessment:

"I'm not the type of person that is going to be your 100X engineer or anything like that. But I am the person that has a low enough ego to just ask stupid questions. I'm like good EQ enough where I get along with pretty much everyone and can start making those connections between people, orgs, ideas."

Strategic Patience:

"I think rather than bull in a china shop, like learn to sort of like hold opinions until the right time or like phrase them in the right way to not overly piss off this certain person."

Languages

Fluent in English, Spanish, Swedish, and French

Current Projects & Interests

AI & Technology

• Developing consumer-focused generative AI creativity tools
• Interest in making AI accessible for broader creative applications
• Experience with venture capital fundraising and sustainable business models

Learning & Community

• The Rabbit Hole: 50K+ subscribers to book summaries and thought leadership content
• The Latticework: Profitable community focused on mental models and multidisciplinary thinking
• Advocacy for continuous self-education and knowledge compounding

Manufacturing & Operations

• Deep interest in operational excellence and human systems
• Understanding of aerospace manufacturing and defense industry
• Experience with complex supply chain and production systems

Personal Background

• Family: Married to Danielle (from New York), two young daughters
• Location Flexibility: Open to relocation for right opportunity, particularly interested in Austin
• Community: Strong local community connections in Connecticut area
• Values: People-first approach, values alignment important for partnerships

Connections

• Santiago Montoya (Close friend, Vasu Ferry founder, introduced Gary to Blas)
• Peter Coffman (Former boss, legendary operator, Charlie Munger connection)
• Danielle Moros (Wife, New York native, part of decision-making for potential moves)

Strategic Interests

Potential Collaboration Areas

As described by Santiago:

"I think Blas is fucked because he's now tasted becoming an entrepreneur and making decisions. So I think he's fucked. So I think the only organization you can work for after is like some organizations that like let entrepreneurs go and have like independence in like building stuff."

Austin Interest

Considering potential relocation based on:

• Quality of people and community
• Values alignment with potential partners
• Opportunity for meaningful impact
• Family considerations and lifestyle

Manufacturing Renaissance

Positioned well for American reindustrialization efforts through combination of:

• Operational excellence from aerospace experience
• Community building capabilities
• Understanding of complex technical systems
• Bridge between technical innovation and execution

Interaction History

2025-11-20: Follow-up on Wabi Opportunity

Context: Third conversation between Gary and Blas to discuss Gary's continued interest in joining Wabi and review Gary's experience building with the product.

Key Updates from Blas:

• Building out the entire team now that Wabi has launched and built waitlist momentum
• Actively hiring founding iOS engineer and eventually backend engineers
• Developing "Wabi Studios" content creation strategy rather than one-off influencer deals
• Product roadmap includes: multiplayer (launching next week), improved onboarding, better app creation/editing flows
• Adding integrations with Apple Health and 11 labs

Gary's Position:

• Sent email with video documenting his positive experience building with Wabi (created personalized push-up/squat tracker inspired by Pavel Tsatsouline's methodology)
• Expressed continued interest in exploring collaboration, dependent on mandate and salary ranges
• Open to discussing trial arrangement
• Strong motivation: "I am quite hungry to [do] growth/GTM type stuff in the AI space. Just such a valuable skill set now."

Staffing Context:

Blas: "Everything we need to make Wabi grow, because it's just me. So I need help, as you know."

Vision for Content Strategy:

Blas: "Thinking about it, like, building out, like, Wabi Studios... really kind of build a machine that creates good content, gets the word out there, kind of gets out of the tech bubble."

Gary's Learning Opportunity Assessment:

Gary: "This would be a really great opportunity to learn a lot. And obviously there's probably some kind of minimum that I'd be comfortable with in terms of salary wise... Yeah, again, the opportunity to work with you [would] be awesome."

Next Steps:

• Blas to review Gary's email and video that day
• Follow-up call scheduled for next day to discuss with full context
• Focus on defining mandate, salary ranges, and potential trial structure

2025-11-12: Wabi Ecosystem Role Discussion

Context: Exploratory conversation about Gary potentially joining Wabi's ecosystem team. Blas had joined Wabi approximately one month prior.

Key Revelations:

• Wabi just closed $50M Series A at $625M valuation (after publicly announcing $20M pre-seed)
• Blas is the sole GTM person on an 11-person team, urgently needs help
• Strong mutual excitement about collaboration potential
• Scheduled follow-up for next day to discuss role specifics and compensation

Gary's Value Proposition:

"Whatever it takes to get to golden case studies. Build really detailed relationships with target app creator type people. Get on calls with them, build CIA files on them, make them feel really supported."

Blas's Vision for Gary:

"I see you potentially as the bridge between community or creators, product and engineering, like some amorphous blob that can kind of communicate effectively with each of those people."

Strategic Alignment:

• Gary emphasized his preparation through thousands of hours on Cursor understanding the "last mile problem" of shipping apps
• Both aligned on doing things that don't scale: detailed user relationships, building golden case studies, hand-holding early creators
• Blas proposed Gary as "force multiplier" handling community, creator support, sample app development, technical writing, and product feedback loops
• Discussion of "Come Build With Me" office hours concept, indie hacker stable creation, blog post strategy

Gary's Career Context:

"I really do want to be surrounding myself with people and opportunities that allow me to be right in the middle of the AI... I want to work on a product that's going to be huge that serves all kinds of people."

Role Conception:

• Bridge between community/creators, product, and engineering
• DevRel-style sample app creation demonstrating Wabi capabilities
• Hands-on creator support and education (teaching PRD writing skills)
• Building stable of talented indie hackers for showcase apps
• Technical writing for blog posts (philosophical to technical)
• Representing creator needs to engineering team

Next Steps:

• Gary to draft role skeleton document by evening
• Follow-up call scheduled for 10:30am Eastern November 13
• Discussion of timeline, compensation expectations, and specific responsibilities

Gary's Mentorship Desire:

"I really seek that. I really want... You have a track record of being very professional and contributing to almost like institution building. And I would trust your mentorship in how to contribute to a team that can quickly grow."

Blas's Response:

"The potential of working with you is super exciting. I love when you get to know someone outside of the context of an interview. Like, I know you, regardless, which is very nice."

2025-11-21: Part-Time Role Definition and Compensation Discussion

Context: Fourth conversation between Gary and Blas, finalizing specific structure for part-time collaboration with Wabi.

Key Vision Refinement from Blas:

• Emphasized tension between being "the friendliest, least technical place to build software" and traditional DevRel roles
• "It should be so intuitive and obvious and friendly that my 6 year old can do it."
• Focus on elevating people, art, community, and software rather than "24/7 Twitch coding vibe"

Part-Time Role Structure Agreed Upon:

• Initial part-time arrangement as trial for potential full-time role
• Compensation: "few thousand dollars a month stipend" to be confirmed
• No requirement to relocate to Bay Area for now - remote work acceptable for next 6+ months
• Gary will receive direct Slack access to tech team for bug reports and feedback

Three Core Responsibility Areas:

1. Influencer Partnership Apps:

   • Build custom apps for thought leaders (e.g., Huberman protocol tracker)
   • Gary's insight: "A dedicated app for a single recipe" for YouTube/TikTok chefs
   • Focus on blue ocean of non-technical influencers who wouldn't build apps themselves

2. Platonic Perfect Apps:

   • Create exemplary apps for Explore tab showcasing Wabi's capabilities
   • Range from simple todo apps to games to recipes
   • Demonstrate what's possible beyond "skeuomorphic copy and paste" apps

3. Weekly Drops:

   • Theme-based releases (holidays, new integrations, new models)
   • Create ~10 showcase apps per drop demonstrating new features
   • Example: "Turkey timer" Spotify playlist for Thanksgiving cooking

Gary's Strategic Positioning:

"Let's get to the point where a Huberman type person is sharing their app... built into that is thinking about what would they want. There's a lot of sociology there."

Key Success Metric Proposed by Gary:

"Let's co... get to the point where a Huberman type person is sharing their app, right? And built into that is thinking about what would they want."

Gary's AirChat Experience Context:

• Known as "the number one bug filer" at AirChat
• Nearly joined the team due to productive contributions
• Sees direct parallels with Wabi opportunity

Blas's Assessment of Gary's Value:

"You are such a rare unicorn that even having you part time to help us out in this is just going to be such, such, such a lever for me, for us."

Next Steps:

• Blas to send formal offer/structure document within 24 hours
• Begin with part-time trial arrangement
• Weekly Monday alignment calls planned
• Gary to maintain flexibility to explore other opportunities while contributing

Strategic Insight on App Ideas:

Blas: "The more interesting thing is just like, what are new ideas that couldn't exist before? Your push up thing being perfect, right? No one's gonna build a whole [app for that]... there's all these concentric circles that make for a good experience."

2025-07-30: Initial Introduction

First substantial conversation with Gary Sheng via Santiago Montoya introduction. Discussed Alpha Schools assessment, potential Austin community involvement, manufacturing opportunities, and operational philosophy. Learned about Gary's transition to working with Dr. Lael Alexander on manufacturing projects. Invited to August 14th event at Zach Levi's ranch. Expressed interest in potential collaboration and Austin community exploration.

Strategic Positioning

"Unhireable" Advantage

Santiago's Assessment:

"Santi likes poking fun at me all the time, that like I'm unhireable for like good and bad reasons."

This positions Blas as ideal for:

• Chief of staff roles with visionary leaders
• Operational roles in founder-led companies
• Bridge positions between technical vision and execution
• Community building and network development roles

Glue Person Role

Self-identified as "glue connected tissue type person" who:

• Connects people, organizations, and ideas
• Asks strategic questions at right timing
• Maintains low ego while contributing high value
• Builds trust across diverse stakeholder groups

Potential Opportunities

• Chief of staff role with Dr. Lael Alexander's manufacturing initiatives
• Community building for Austin's entrepreneurship ecosystem
• Operational excellence consulting for scaling technical companies
• Bridge between Santiago's investment capital and manufacturing opportunities
• Austin relocation for right combination of people, values, and impact

Assessment from Gary

Based on initial conversation, Gary identified Blas as potentially valuable for:

• Manufacturing/reindustrialization initiatives
• Austin community integration
• Operational scaling of technical ventures
• Network building and relationship facilitation

Gary's Invitation Strategy:

"The next time there is an excuse to come to Austin, I would encourage you to stay for a few days... I would introduce you to Matt [Holm, walking club organizer]. Cause Matt, like even just today, there was like five people walking... the quality of the kind of people that I've met in a short amount of time here in part, just literally through that walking club is, is like pretty extraordinary."

Notes

Blas represents a unique combination of operational excellence (from Peter Coffman training), community building success (The Rabbit Hole, Latticework), and entrepreneurial experience (current AI company). His background positions him well for the types of operational and community-building challenges inherent in manufacturing renaissance initiatives, particularly with someone of Dr. Lael Alexander's technical caliber requiring world-class operational support.

His interest in potentially relocating to Austin for the right opportunity, combined with his operational expertise and network building capabilities, makes him a strong potential collaborator for Gary's manufacturing-focused initiatives with Dr. Lael Alexander.

Transcripts

Transcript ID	Date	Summary
2025-11-21-blas-gary-wabi-part-time-role	2025-11-21	Defining part-time role structure and Wabi vision refinement
2025-11-20-gary-blas-wabi-followup	2025-11-20	Third conversation discussing Gary's continued interest in joining Wabi's growth team
2025-11-12-gary-blas-wabi-ecosystem-role-discussion	2025-11-12	Exploratory discussion about Gary joining Wabi's ecosystem team as GTM support and community builder
2025-07-30-gary-sheng-santiago-montoya-blas-moros-alpha-schools-assessment	2025-07-30	Introduction via Santiago discussing operational expertise and Alpha Schools assessment