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Bryan Koyundi: DeepTrack Founder

Background​

Personal Background:

  • Based in Nairobi, Kenya
  • Solo founder working to solve Africa's misinformation crisis through AI
  • Former senior developer advocate at Vambo AI (local languages translation company) before being laid off
  • Has a habit of putting pencils in his hair when thinking deeply (Kenyan trait)
  • Two-time connection with Robert Scoble (Silicon Valley tech evangelist)
  • Huge fan of Elon Musk - incorporated DeepTrack in Brownsville, Texas specifically to be near SpaceX

Professional Background:

  • Founded DeepTrack in March/April 2024 (company is 8-10 months old as of October 2025)
  • Previously worked in venture building, DJ'ing, and as a pilot
  • Describes himself as an "intrapreneur culture technologist"
  • Has been featured in Yuan AI Health Community as thought leader in AI applications
  • Secured acceptance to Silicon Valley residency program (December 2025)

Role & Skills​

Technical Capabilities:

  • Built 26 specialized AI models for fraud detection:
    • 16 models for insurance alone
    • 8 models for finance
    • 2 models for deepfake detection
  • Actualized Intel FakeCatcher white paper with permission from Intel project manager
  • Achieved 92% accuracy in deepfake detection (up from 56% with Grok)
  • Moved from wrapping Grok API to building proprietary models due to cost efficiency

Business Development:

  • Secured 3 enterprise customers in first 6 months:
    • Large insurer tech company
    • Bank in Africa
    • Third undisclosed client
  • Working on 5-month sales cycle with Zepri
  • Attempted partnerships with Reality Defender (found them too expensive at $0.40/scan)
  • Discovered parity with Truepic's capabilities in insurance fraud detection

Key Interactions​

2025-08 - Robert Scoble Interview​

  • Explained DeepTrack's mission on Scoble's platform
  • Positioned as Africa's first deepfake detection company
  • Discussed using Grok AI as initial technology base

2025-10-29 - Strategic Partnership Discussion with Gary Sheng​

Context: Brenda Gentry facilitated introduction for potential co-founder relationship

Key Discussion Points:

  • Revealed pivot from Grok to proprietary models for cost efficiency
  • Explained building separate models for each use case rather than one large model
  • Shared frustration with African market: "It's not an interesting market... returns are critically low"
  • Discussed corruption challenges: "You have to grease so many people along the pipeline"
  • Expressed desire to pivot to US/Western markets: "Africans don't buy African products"

Technical Revelations:

"We had to actualize Intel FakeCatcher white paper... Intel said it won't be available until 2030. No funding for it. They gave us permission to actualize their paper."

Partnership with Dr. Tawil:

  • Brought in Moroccan colleague with two PhDs in computer vision and AI
  • Within 2 days started building the product
  • Achieved 60% actualization of Intel's paper

Competitive Intelligence:

"When I told [Reality Defender] that one of our successful use cases is insurance, he said he still doesn't understand how we're able to do that, considering it's a very expensive entity. Only Truepic is able to do projects around insurance."

Spiritual Journey​

Faith Foundation:

  • Strong believer who sees God as co-founder of DeepTrack
  • Day before Gary conversation, stated to Brenda: "God is the co-founder"
  • Aligns with Gary's vision of businesses where "God is the owner"
  • Open to prayer and divine guidance in business decisions

Personal Mission:

  • Motivated by friend whose life was destroyed by deepfake porn
  • She became "virtually homeless" and "lost her family"
  • This personal tragedy drives his mission to protect others

Kingdom Perspective:

Gary: "If DeepTrack feels like God is the real owner of DeepTrack, then it feels like it could be a worthwhile thing to work on." Bryan: "It's actually true. Very, very true."

Personal Characteristics​

Strengths:

  • Resourceful - built competitive product with minimal funding
  • Technically sophisticated - can actualize complex research papers
  • Globally minded - thinks beyond African market
  • Cost-conscious - found way to reduce costs from $0.40/scan to pennies
  • Network builder - maintains relationships with competitors and potential partners

Communication Style:

  • Direct and honest about challenges
  • Technical but can explain simply
  • Willing to share detailed competitive intelligence
  • Open about struggles and vulnerabilities

Cultural Insights:

"Africa is the wild, wild West. When they have technology, it becomes wild totally." "In Africa, we tend not to buy African products... if they think it's US origin, they'll immediately buy."

Partnership/Collaboration Areas​

DeepTrack Strategic Development​

  • Immediate Needs:

    • US market penetration strategy
    • Marketing and branding to overcome "African scam" perception
    • Business development for Western enterprise clients
    • Fundraising beyond current $100k target

  • Product Development:

    • Browser plugin for consumer deepfake detection (planned)
    • API strategy for developer ecosystem
    • Expansion to audio and text detection
    • Virtual call integration like Reality Defender

  • Market Opportunities:

    • Dating apps (attempted contact with Tinder co-founder)
    • Social media platforms
    • Government agencies
    • Media houses for fake news detection
    • Financial services for fraud prevention
    • Celebrity protection services

Silicon Valley Residency Support​

  • Arriving December 2025 for 6-month program
  • Free residency secured (top 5 selection)
  • Needs US representation and connections
  • Strategic positioning before arrival critical

Contact Strategy​

Approach Recommendations:

  • Emphasize global vision over African roots
  • Focus on technical achievements and cost efficiency
  • Connect to US networks and investors
  • Help establish US credibility before residency
  • Support fundraising with strategic introductions

Key Value Propositions:

  • 10x cost reduction vs Reality Defender
  • Proprietary models for specific use cases
  • Already achieving what Truepic does in insurance
  • Potential to compete with Reality Defender with right support

Recent Developments​

2025-10-29 - Co-founder Discussion​

Strategic Alignment:

  • Gary considering co-founder or head of ecosystem role
  • Need to formalize before Gary's Rome AI conference (November 4, 2025)
  • Brenda advocating for securing agreement before Silicon Valley residency
  • Discussion of representing DeepTrack at Catholic Church AI conference

Business Model Insights:

  • Pricing: $15/seat/month for B2C
  • Enterprise pricing: Volume discounts available
  • Freemium browser plugin planned for 90 days
  • Revenue already flowing from 3 customers

Competitive Positioning:

Bill from Reality Defender: "You seem to have been in existence for two years... he was surprised we are eight months old."

Future Vision:

  • Sees 2-year window before enterprise AI detection fully explodes
  • Believes agents will run 50% of organizations within 10 years
  • Plans to integrate agents after 3 years
  • Wants to make DeepTrack the truth infrastructure for critical sectors

Partnership Terms Under Discussion:

  • Potential co-founder equity stake
  • Head of ecosystem alternative title
  • Focus on US market development and fundraising
  • Vatican/Catholic Church integration opportunity
  • Timeline: Decision needed by November 4, 2025 (Rome conference)

2025-10-31 - Competitive Strategy and Conviction Call with Gary and Brenda​

Context: Evening call while Brenda on birthday road trip to Houston, Bryan demonstrating unwavering conviction despite market competition

Conviction Against Competition:

"I don't have an option. I do not have an option to give up. I actually tell people that giving up is a very funny way, and impossible is a very funny word that I don't have to believe in."

  • Despite daily thoughts of "you can just write another resume get a job"
  • Repeated mantra: "It has to work. It. It. It has to work"
  • Gary's validation: "The difference between you grinding and figuring it out versus being complacent in some job in Kenya is like infinitely different"

Competitive Intelligence Revealed:

  • Reality Defender: 3 years old, ~40 team members, YC 2022, dominating media but "still struggling with finance use cases"
  • TruePic: Strong in finance space
  • Capture: Leading warehouse/storage verification
  • Polygraph AI: 20-person team with recent funding
  • Bryan's assessment: "I think Polygraph will blow up on Reality Defender"

Unique Use Cases Strategy:

  • Satellite Imagery Validation: "It's a 100% unique use case, right? And it's not been tapped by all these other players"
  • Deep Track Catcher: Virtual call bot detection for Zoom, Teams, Google Meet, Cisco WebEx - "None of our competitors today is doing that yet"
  • Deep Track Executive Shield: Damage control for celebrities/politicians against deepfake attacks
  • Healthcare Entry: Planning to enter before Reality Defender's mid-2026 timeline
  • HR Verification: Addressing AI candidates in job interviews

Strategic Philosophy:

"What can I offer to person X, that person Y is not able to offer? What can I do that DeepTrack is able to do?"

  • Insurance use case developed June 2025 (didn't exist at launch)
  • Focus on finding gaps: KYC/KYB validation, government risk management
  • Plan to monitor competitors: "Try to understand some of their powers and some of their weaknesses"

Gary's Support Commitment:

  • "I've been thinking about... how I could support, but possibly a pretty meaningful way"
  • Committed to sending refined proposal
  • Scheduled follow-up call for November 1, 2025 morning

Spiritual Business Framework (via Brenda):

"Anytime you invite the Holy Spirit as part of the business, you're giving the ultimate power to the creator of the universe, and he knows where the best contracts are"

  • "God is my shepherd, but he's also is a business part of the business"
  • Market perspective: "There's going to be so much growth that I don't think just one company can even handle it"

Post-Funding Vision:

  • Plans to expand team once funding secured
  • Brenda: "You'll also be providing jobs, which is a blessing to a lot of people"
  • Recognition that competitors' advantages (Polygraph's 20 people) come from funding

Strategic Value​

  • Applied AI Society Technical Leadership: Bryan's expertise in building 26 specialized AI models and achieving 92% deepfake detection accuracy provides advanced technical knowledge for AI engineers in the community. His upcoming Silicon Valley residency creates networking opportunities for Applied AI Society members
  • ChristoFuture Foundation Partnership: As a faith-driven entrepreneur who sees "God as co-founder" of DeepTrack, Bryan represents the type of high-influence Christian business leader the foundation seeks to connect. His AI technology addresses critical societal problems (misinformation, fraud) aligned with kingdom impact
  • Kingdom Business Model: DeepTrack's mission to protect people from deepfake harm (inspired by friend's tragedy) demonstrates business as ministry, providing a case study for ChristoFuture Foundation members on faith-driven entrepreneurship
  • Global Ministry Reach: His experience in Africa and upcoming US expansion offers perspective on how Christian business leaders can impact multiple continents through technology solutions

Transcripts​

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2025-10-31-gary-brenda-bryan-deeptrack-competitive-strategy-convictionOctober 31, 2025DeepTrack competitive strategy and unwavering conviction against market challenges