Nathan Brown

Basic Info

• Role: Facebook Operations Lead at Really American Media / Christian Page Monetization Expert
• Company: Really American Media (Justin Horwitz's media network) + Own Christian media empire
• Last Name: Brown (confirmed)
• Location: Lives where mother is in Austin (near Monterey Oaks Boulevard)
• Relationship: Works with Justin Horwitz, business partner with Ben in Causes Up

Professional Background

• Runs Facebook operations for US Democratic Socialists (USDS)
• Manages pages generating $50K+/month in revenue
• Described by Justin as "very data oriented"
• Has experience growing Facebook pages to millions of followers
• Atheist running Christian empire: Despite being atheist, runs massive Christian Facebook network
• Growing followers at incredibly low cost (two-tenths of a penny per page like at peak)
• Was spending $5,000-8,000/month on ads growing Christian pages
• At peak was personally keeping ~$50,000/month from content monetization (June before algorithm changes)
• Currently down to $15,000-20,000/month due to Facebook algorithm/policy issues
• Has had 4-5 pages demonetized over 2 years, usually winning appeals
• One page making $25,000-30,000/month was demonetized for "inauthentic engagement" (false claim)

Current Role & Responsibilities

• Managing US Democratic Socialists Facebook operations
• Overseeing pages bringing in over $50K/month in revenue (Justin takes 35%)
• Data analysis and optimization for social media growth
• Part of Really American's delegated operations structure
• Christian Pages Portfolio:
  • Walking with Jesus (originally Walking Witness) - Right-wing Christian audience
  • God's Grace - Testing long-form text posts with colored backgrounds
  • Daily Devotion - Email acquisition testing
  • Multiple other pages for family/friends including sister and mother

Strategic Position

• Being considered by Justin for leadership of USDS brand
• Part of potential board structure for Really American network
• Key operational lead for Facebook monetization
• Has unique cross-over appeal running both political and religious content

Key Skills & Expertise

• Facebook page management and growth - "top 1% for engagement and reach"
• Data-driven social media strategy without ideological constraints
• Monetization of social media audiences through multiple models
• Cross-platform content strategy
• Ability to grow diverse audience types (political and religious)
• Ad Optimization Expertise: Prefers "ad hacking" over "algorithm hacking" for stability
• Rapid Testing: Can accumulate data extremely quickly with low-cost conversions
• Content Formula: Discovered boomer Christian women respond to pain→reassurance format
• Growth Hacking: Achieved 3,000 organic followers in one day with long-form posts

Potential Collaboration Areas

• Could help bridge religious and political content strategies
• Possible YouTube expansion of his Facebook-based religious content
• Key player in Really American's network model for 2028 election cycle

Interaction History

December 10, 2025 - Strategic Collaboration Call with Gary and Justin

• Nathan's Origin Story: Revealed how he started Christian pages to help friend Vic (Swedenborg follower) after gallbladder surgery left him with $130K debt
• Business Model Discussion: Explained growth strategy - started at $10/day ads, scaled to $5-8K/month, achieved page likes for $0.002 each
• Revenue Details: Was making ~$50K/month personally at peak (June), now $15-20K due to algorithm changes
• Walking with Jesus Page: Showed Gary the page getting 100% Trump support from Christian audience
• Collaboration Vision: Proposed building Christian app with Gary as face, leveraging Nathan's audience
  • Focus on daily devotionals, affirmations, prayer apps
  • Gary shared his scripture-based affirmations app prototype
  • Nathan enthusiastic: "This is what the audience wants"
• Strategic Philosophy:
  • "I want to go where there's the greatest competition, because that's where the greatest money is"
  • Wants to shift from algorithm hacking to ad hacking for stability
  • Focus on 7-day cash conversion cycle per Alex Hormozi model
• Austin Connection: Discovered Gary lives 14 minutes from his mother's house in Austin
• App Strategy: Suggested competing with top Christian apps (Halo, etc.) - "look at who has the most reviews"
• Email Acquisition: Tested daily devotional emails at $0.20 per email ($10/day spend)
• Content Discovery: Long-form text posts with colored backgrounds getting 3,000 organic followers/day
• Future Vision: Build referral-based Christian social media app eventually

Personal Philosophy & Background

• Friend Vic's Journey: Grew up conservative Christian → devout atheist → found Jesus through Emanuel Swedenborg
  • Swedenborg: 18th century scientist who claimed to visit heaven/hell, predicted Stockholm fire while 300 miles away
• Family Involvement: Got sister (Christian), mother (spiritual but not religious), and friend involved in pages
• Business Partner: Ben (Jewish) is partner in Causes Up - "the Jew profiting off of Christian media"
• Ethical Framework: "I'm much more of an ethicist than I am a moralist"
  • Example: "It's morally wrong to lie, but ethically right to lie to a Nazi"
• Vision for Christianity: Wants compassionate world where people "behave like Christ" with science as foundation for testable truth
• Critique of Modern Christianity: People focus on believing in Jesus for salvation vs. acting like Jesus
• Pragmatism: "I'm very willing to be pragmatic about the distinctions between what's effective and the specific things that I would love to be promoting"

Notes & Observations

• Atheist who started helping Christian friend (Vic) after $130,000 medical debt crisis
• Shows ability to separate personal beliefs from business strategy: "I don't have an ideology that I'm trying to push"
• Justin sees him as crucial for operations but questions whether he should have input on bigger picture strategy
• Example of successful delegation in Justin's business model
• Philosophy: "I want to go where there's the greatest competition, because that's where the greatest money is"
• Learned selling in "how to make money online" space before applying to politics then Christianity
• Values ethical over moral decisions: "I wanna do the thing that's ethical, not the thing that's moral"
• Wants world where "people behave like Christ, but where science is the foundation of what is true"
• Critical of "saved by faith alone" doctrine - prefers focus on Christ-like behavior

Transcripts

Transcript ID	Date	Summary
2025-12-10-gary-justin-nathan-christian-app-strategy	2025-12-10	Strategic meeting exploring Christian app development collaboration with Justin Horwitz