Beef Jones

Background

• Originally from New York (Harlem mentioned in relation to father).
• Lived in NY and LA before moving to Austin.
• Father owned property in Harlem and Mexico.
• Currently lives in Williamson County, acquiring land.
• Married, wife is 15 years younger and from UT Austin.
• Has a son.
• Former Senior Director/Producer for Vice News (7 years), won two Emmys.
• Worked at Urban Box Office (UBO) in 2000 (raised $50M, burned $1M/month).
• Has a past felony conviction that impacted his career.

Expertise & Focus

• Target Demographic: Deep focus on understanding and engaging Gen Z / Gen Alpha (under 25), particularly in Central Texas outside major city centers.
• Data & Analytics: Creating a proprietary dataset based on real-time interactions/data from youth.
• Real Estate & Development: Acquiring land (60 acres in Williamson County) with a long-term vision (10-20 years), knowledgeable about agricultural tax exemptions ("Ag Exemption").
• Community Building: Involved with Boys & Girls Club of America (Central Texas), organizing live gaming tournaments ("No Play" initiative).
• Media & Production: Extensive background in news/media production (Vice, UBO).
• Cultural Insights: Strong, often controversial, opinions on male/female dynamics, psychology, race relations (Black community focus), societal structures, and the limitations of AI vs. human drives.
• Networking: Highly connected, particularly in entertainment and potentially finance/investment (e.g., knows OG, invested in his first startup). Also connected to Lael Alexander ("Black Tony Stark" associated with Shenzhen).

Current Ventures & Initiatives

• Youth Data Platform: Building a platform gathering real-time data on youth (11-17) preferences and trends.
• "No Play" Initiative: Partnership with Boys & Girls Club (Central Texas) involving live gaming tournaments (~500 kids), tech, sports, and education. Seeking brand sponsors.
• Land Acquisition: Closing on 60 acres in Williamson County, aiming for 1000+ acres long-term.
• Potential Vibe School: Expressed strong interest in Gary's idea for an AI-first school focused on Black/Brown youth, seeing it align with his focus on underserved demographics. Sees a path via Boys & Girls club partnership.
• Vibe Pack Concept: Product idea for a curated pack (condom, lighter, charger etc.) for community members, potentially marketed as a fashion accessory to women.
• Alpha Summer 2025 Planning: Co-developing concept with Gary Sheng and Justin Cunningham. Identified 10 key sectors for apprentice modules: Gaming, Creator Economy, Fashion, Digital Identity, Health/Mental Wealth, Environmental Innovation, Unschooling/EdTech, Gen Z Finance/Tokenomics, AI/Creative Computing, Storytelling/Transmedia, Identity/Impact Activation.

Philosophies & Personality

• Provocative & Contrarian: Holds strong, often unconventional views on relationships, psychology (linking motivation to procreation), politics, and race.
• High Agency / Ownership: Believes in creating one's own reality, owning the room, understanding power dynamics.
• Authenticity: Values being true to oneself, even if unconventional.
• Long-Term Vision: Thinks in decades regarding investments and legacy.
• Critique of Identity Politics: Believes identity politics hinder progress; emphasizes individual responsibility within communities.
• Focus on Action: Emphasizes overcoming fear and taking action (discussed in relation to Cruce).
• Believes in Ego vs. Faith: Sees a constant battle between ego and faith in decision-making.
• Post-Traumatic Growth: Believes adversity can fuel significant personal growth.

Interactions

• 2025-04-13: Met Gary Sheng and Russ Ballard at an event. Discussed background, philosophies, ventures, Vibe School concept.
• 2025-04-13 (Later): Continued conversation with Gary and Russ, discussing Lael Alexander.
• 2025-04-14: Met with Gary Sheng, Doug Green, and Jack Oremus at Alpha High School. Toured facility, met students, discussed model.
• 2025-04-14 (Later): Briefly interacted with Gary Sheng and the reality show production team (Nik Hill, etc.) during their meeting at Alpha High.
• 2025-04-16: Participated in an extended "impromptu podcast" conversation with Gary Sheng, Lael Alexander, and Russ Ballard. Expressed strong resonance with Lael's vision for Silo Cloud (seeing it as saving millions for startups, enabling true sovereignty). Shared personal history regarding a felony conviction impacting his career and feeling "home" in Lael's environment.
• 2025-04-18: Participated in a group discussion with Gary Sheng, Cruce Saunders, and Alex Mathew at Alpha School. Offered encouragement and philosophical perspectives to Cruce, discussing themes of fear, ego, faith, and post-traumatic growth. Briefly discussed his hemp-related ventures.
• 2025-05-05: Call with Gary Sheng and Justin Cunningham. Brainstormed the concept for Alpha Summer 2025 program. Contributed the 10 key sector/apprentice modules based on Gen Z/Alpha trends. Discussed Red Bull Music Academy as a model. Provided input on program structure, media strategy (UGC, filming everything), and potential mentors/masters. Emphasized the need for rapid execution.
• 2025-07-14: Extended conversation with Gary Sheng covering deep conspiracies, biblical interpretations, Kanye West strategy, youth education platform vision, and detailed doubts about Lael Alexander's legitimacy. Offered to facilitate Dr. Dre introduction to Joe Liemandt. Shared personal philosophies on masculinity, sobriety, and fighting systemic evil. Expressed strong alignment with Gary's worldview and commitment to collaborative initiatives.
• 2025-08-20: Strategic conversation covering Kanye West's redemption world tour and collaboration opportunities. Revealed documentary investigation into Lael Alexander showing credibility issues, scam concerns, and operational dysfunction. Provided comprehensive cultural analysis through spiritual warfare lens. Positioned Gary as "Trojan horse" for systemic change and offered to facilitate meeting with John Monopoly and Kanye in Los Angeles. Emphasized Gary's unique platform and energy as irreplaceable asset from Alpha Schools experience.
• 2025-08-26: Facilitated pivotal meeting between Gary Sheng and Brenda Gentry ("Crypto Mom") in Austin restaurant. Connected three-way collaboration for faith-based documentary series "Gary Sheng Saves the World." Provided production expertise and cultural analysis. Advocated for Bourdain-style global faith journey covering authentic revival movements. Emphasized Gary's unique calling as media figure and positioned documentary as vehicle for spiritual and cultural transformation. Contributed Ethiopia baptism vision and global ministry strategy.
• 2025-10-01: Gary visited Beef at his office with Lester, Beef's partner on "Best Served Cold" agency. Difficult conversation revealing Beef's current struggles - expressed being "fucked up" about state of world, working with rappers to pay bills, and sometimes wanting to "end it all." Gary discussed miracles and true Christianity, but Beef wasn't in mental space to engage deeply. Both agreed Kanye needs deliverance and baptism. Gary assessed Beef as being in "totally mercenary mode" - materialistic, doomeristic, struggling with marijuana use, lacking hope and faith. Despite loving Beef, Gary recognized he's "not the kind of spirit that I need to be around" currently due to negativity. Potential future collaboration on Kanye West deliverance remains possibility but requires divine timing.
• 2025-11-23: Extensive phone conversation with Gary about revolutionary AI-crypto-IP platform concept. Beef demonstrated renewed strategic energy and vision, discussing comprehensive data intelligence ecosystem, global hip-hop expansion strategy (Pacific Rim focus), and Def Jam Cafe international licensing. Collaborated on "IP Fun" platform concept - creating micro-investment opportunities in derivative cultural works with fair revenue sharing (30% creator, 20% IP owner, 50% investors). Discussed Kanye Mexico City shows (Jan 30-31), 65,000 sq ft educational space in NY, and alternative school vision. Beef positioned as having paper partnership with Jon (Kanye's business partner) and active involvement in Kanye business operations. Strong alignment on cultural justice, youth entrepreneurship, and democratizing creator economics through technology.

Connection Points

• Shared interest in youth development, particularly Black and Brown communities.
• Potential collaborator on "Vibe School" or similar educational initiatives.
• Network overlap via Russ Ballard.
• Shared focus on Austin/Central Texas growth.
• Potential partner/sponsor for Beef's "No Play" initiative.
• Knows Lael Alexander.

Notes

July 2025 Updates

• Demonstrated deep knowledge of conspiracies, biblical prophecy, and global power structures
• Proposed comprehensive youth data/education platform with moral focus against systemic corruption
• Provided critical assessment of Lael Alexander based on multiple sources
• Positioned Kanye West as key cultural warrior with potential China influence
• Expressed readiness to collaborate on world-changing initiatives with Gary

August 2025 Updates

• Documentary Investigation Results: Led comprehensive investigation into Lael Alexander revealing credibility issues, unfulfilled promises ($16M Tulsa pledge), operational dysfunction (dusty warehouse), and "underworld elements"
• Kanye West Partnership Development: Formed company with John Monopoly, actively involved in Kanye's world redemption tour (Brazil, Korea, China, Moscow), positioned as strategic advisor for global scaling
• Cultural Warfare Analysis: Provided sophisticated framework on "Judeo-atheism," American cultural decline, and global power structures through spiritual warfare lens
• Gary's Platform Recognition: Articulated that Alpha Schools success was entirely dependent on Gary's energy and charisma, positioning Gary as irreplaceable strategic asset
• Global Strategy Vision: Emphasized Asian Pacific Rim opportunities, cryptocurrency funding strategies, and cultural export dynamics
• Clarence Avant Positioning: Explicitly positioned himself as "Clarence Avant type" mentor for Gary's development toward "trillionaire" status through Christ-centered path
• Brenda Gentry Connection: Facilitated strategic partnership between Gary and crypto entrepreneur "Crypto Mom" for faith-based documentary initiatives
• Documentary Vision Crystallization: Contributed to "Gary Sheng Saves the World" concept with Bourdain-style global format covering authentic revival movements
• Production Expertise: Offered comprehensive media production knowledge from Vice News background for independent faith-based content creation
• Ethiopia Ministry Vision: Provided spiritual insight about Ethiopia as pure baptism location and global ministry documentation strategy

October 2025 Updates

• Spiritual Crisis: Currently struggling with deep doomerism, lack of hope, and suicidal ideation ("sometimes wants to end it all")
• Substance Issues: Struggling with marijuana use impacting his spiritual and mental state
• Mercenary Mode: Operating in purely materialistic/transactional mode to survive financially through work with rappers
• Best Served Cold Agency: Running agency with partner Lester, focused on rapper collaborations
• Kanye West Deliverance: Both Gary and Beef agree Kanye needs deliverance and baptism - potential future collaboration point
• Relationship Status: Gary recognizes Beef is "not the kind of spirit I need to be around" currently due to negativity, but maintains love and hope for future collaboration when divine timing aligns

November 2025 Updates - Renewed Strategic Vision

• Spiritual & Strategic Recovery: Demonstrated significant recovery from October crisis, showing renewed energy, strategic thinking, and collaborative spirit
• AI-Crypto-IP Platform Vision: Co-developed revolutionary "IP Fun" concept with Gary - creating micro-investment opportunities in derivative cultural works with equitable revenue sharing
• Data Intelligence Ecosystem: Articulated comprehensive platform vision covering IP creation, CPG technology, streaming media, all funneling to proprietary data points
• Global Hip-Hop Strategy: Positioned Pacific Rim (Tokyo, Seoul, Shanghai, Mumbai) as next growth markets for cultural IP expansion
• Kanye Business Partnership: Confirmed paper partnership with Jon (Kanye's business partner) and active involvement in Kanye business operations
• Mexico City Opportunity: Kanye shows January 30-31, 2025 - potential collaboration point for Gary
• Educational Innovation: 65,000 sq ft space in New York available for alternative AI-focused school concept
• Cultural Justice Framework: Strong alignment on democratizing creator economics and addressing historical exploitation of Black/Brown creators
• Celebrity Network Activation: Working with French Montana, Jon, and other artists to create IP and data capture opportunities
• International Expansion: Def Jam Cafe licensing for Korea, Shanghai (Complex Con), Tokyo (Designer Con February 14th)

Beef's trajectory shows remarkable recovery from October 2025 spiritual crisis. The November conversation revealed renewed strategic vision, collaborative energy, and alignment with Gary's mission. While maintaining awareness of Beef's volatility, Gary recognizes significant potential for Kingdom-aligned business collaboration, particularly around the revolutionary IP platform concept and Kanye West ministry opportunities.

Transcripts

Transcript ID	Date	Summary
2025-11-23-gary-beef-jones-ai-crypto-ip-platform-vision	2025-11-23	Revolutionary AI-crypto-IP platform concept discussion with "IP Fun" democratizing creator economics and cultural justice
2025-10-01-gary-sheng-beef-jones-spiritual-crisis-kanye-deliverance	2025-10-01	Beef in spiritual crisis discussing suicidal ideation, mercenary mode, and Kanye West deliverance plans
2025-08-26-gary-sheng-brenda-gentry-beef-jones-faith-crypto-documentary-convergence	2025-08-26	Faith-based crypto documentary planning session and spiritual convergence
2025-08-20-gary-sheng-beef-jones-kanye-west-collaboration-discussion	2025-08-20	Strategic conversation about Kanye's redemption tour collaboration, Alpha Schools critique, and global expansion opportunities
2025-07-14-conversation-gary-sheng-beef-jones	2025-07-14	Deep strategic conversation covering conspiracy theories, Kanye West strategy, youth platform vision, and Lael Alexander assessment
2025-05-22-alpha-schools-family-fair-planning	2025-05-22	Planning meeting for Alpha Schools family fair event with Gary, Ron Roberts, Brooke Emerson, and Nakia Booth
2025-05-05_gary_beef_justin	2025-05-05	Brainstorming Alpha Summer 2025 program with Justin Cunningham, discussing apprentice model and Red Bull Music Academy inspiration
2025-04-21_gary-sheng_beef-jones_brooke-thornton	2025-04-21	Gary connects Beef Jones with Brooke Thornton via call, discussing potential collaboration and Alpha School initiatives
2025-04-16-lael-alexander-gary-sheng-beef-jones-russ-ballard-podcast	2025-04-16	Extended impromptu podcast conversation about Lael's philosophy, technology vision, and potential collaborations
2025-04-15-opportunity-drops-concept	2025-04-15	Discussion about 'opportunity drops' concept for talent identification through corporate-sponsored creative challenges
2025-04-15-alpha-partnerships-morning-session	2025-04-15	Morning session on Alpha partnerships with Jack Oremus, Russell Ballard, and Cruce Saunders
2025-04-15-alpha-recruitment-morning-session	2025-04-15	Morning discussion about movement infrastructure and Alpha recruitment strategies
2025-04-15-lael-alexander-facility-visit	2025-04-15	Facility visit to Lael Alexander's manufacturing facility in Tulsa, OK
2025-04-13-beef-jones-russ-ballard-convo	2025-04-13	Initial conversation about Beef's background, youth engagement initiatives, and potential Vibe School collaboration