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Will (Problem Agency Partner)

Background​

  • Co-founder of the agency "Problem" with his partner Frankie Colamarino (for ~15 years as of 2025).
  • Born and raised in New York; currently based in Los Angeles, CA (as per Frankie Colamarino).
  • Not present on the 2025-05-15 call with Gary Sheng, but mentioned extensively by Frankie as his partner.

Key Ventures & Capabilities​

  • Problem Agency: Co-founder with Frankie Colamarino. Shares responsibility for the agency's portfolio and reputation, including work with clients like Nike, Mercedes, Amazon, Twitch, Insomniac, etc.
  • Alinicon Project (Greece): Jointly leading the $10 billion Athens airport redevelopment with Frankie, focusing on retail strategy, hotel/casino strategy, and on-chain elements.
  • Investment: Shares access to a $4 billion fund with Frankie for investments.

Notes​

  • Information about Will is primarily via Frankie Colamarino during the 2025-05-15 call.
  • Considered a key partner by Frankie in all their major ventures and strategic decisions.