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Schoolhaus: One-Pager

Date: December 19, 2025 Founders: Gary Sheng & Ron Roberts

What Is Schoolhaus?​

Schoolhaus is an agency that helps teachers become school entrepreneurs. We provide the support, tools, and guidance that educators need to escape the traditional system and launch their own microschools.

Eventually, it's the go-to media company for school entrepreneurs (direct sales funnel). Most of the initial content will be captured through the process of building in public.

Our Focus: Beloved teachers who want out but aren't naturally entrepreneurial. They know how to teach and create a nourishing environment for children. We help them build a business.

The Opportunity: Year One of Texas TEFA​

Texas is launching private school vouchers (TEFA) in early 2026. The state will spend heavily promoting this to parents. Demand is coming. Supply isn't ready.

  • Billions in government subsidies flowing to education
  • Parents will be actively searching for alternatives
  • Not enough microschools exist to meet the demand
  • Teachers are burned out and looking for exits

The window is now. First movers in each area will capture the market.

Why Teachers Need Us​

Starting a school is hard. Starting a business is harder. Teachers know curriculum and kids and have spent years mastering pouring love into children. What they don't know is strategy, marketing, websites, enrollment, or operations.

What teachers need help with:

  • Designing their school concept (for School-Community Fit)
  • Building a website and brand
  • Marketing to parents in their area
  • Filling seats for launch
  • Navigating TEFA vendor requirements
  • Understanding the business model

Our role: We're the wraparound support that turns a great teacher into a successful school founder.

The Model​

Default Platform: Prenda (TEFA-approved, only need 2 students to start)

Location Thesis: Churches and libraries are ideal microschool locations - they exist in every populated community, often have underutilized space, and are already trusted community anchors.

Our Services:

  • School design and vision development
  • Website and marketing support
  • Enrollment strategy and seat-filling
  • Ongoing operational guidance
  • Connection to vendor ecosystem

Revenue: Contingency-based. No upfront fees. We take a percentage of tuition revenue only after your school is operational and earning. Like a lawyer who works on contingency - you don't pay unless we win. We succeed when schools succeed.

The FOMO Factor​

Teachers need to understand: the money runs out.

  • First microschools in an area capture the families
  • TEFA funds are limited - early movers get funded
  • Parent word-of-mouth compounds for established schools
  • Being second means fighting for scraps

Move fast or miss the window.

Timeline: Dec 2025 - Q1 2026​

Now (Late December 2025)​

  • Finalize Schoolhaus positioning and values
  • Build initial website with clear value prop
  • Continue briefing teachers like Ida / get them onboard to be first clients
  • Create content explaining the opportunity

January 2026​

  • Launch teacher recruitment campaign
  • Host informational sessions (virtual + in-person)
  • Onboard first cohort of school founders
  • Begin school design process with early adopters

February 2026​

  • TEFA launches - demand wave hits
  • First Schoolhaus-supported schools go live
  • Document and share early success stories
  • Scale outreach based on proof of concept

March 2026 (South By Southwest)​

  • Some kind of SXSW event (?) - build visibility as the go-to partner for school entrepreneurs
  • Continue heavy enrollment push - still peak season for Fall 2026 seats

Why Gary & Ron​

We've seen what doesn't work (Alpha). Now we're building what does.

The Bottom Line​

Year One is everything. We prove the model or we don't.

By end of 2026, Schoolhaus will have:

  • Launched 3-5+ microschools across Texas
  • Established reputation as the trusted partner for teacher-entrepreneurs
  • Built repeatable playbook for school founding
  • Created content library and community of school founders

The government is spending billions to create demand. We're creating the supply.

"Schoolhaus is a great fucking name for an agency that's helping build fucking schools."