2025-06-04-email-to-jonathon-stewart-event-refinement

Hi Jonathon,

Thanks again for the insightful conversation today. I appreciate your perspective on Alpha's strategy and your candid feedback on the June 14th event, particularly regarding parent event fatigue and summer travel, and the need to have a clear audience especially if not targeting parents.

Reflecting on your input, I'm wondering if we should consider refining this event to be laser-focused on high-value business development. Instead of a broad parent audience, what if we concentrated "Alphas Activate" on cultivating direct partnerships with 30-40 key strategic players? The objective would be to identify and engage collaborators who can help us rapidly scale, develop new revenue streams, and secure a commanding market position.

Do you think this pivot/evolution makes sense? I'd really value your guidance on whether this is the right direction to pursue.

Some examples of potential attendees include:

• Dr. Lael Alexander is confirmed and excited to attend. His track record as a foundational scientist and industrialist (who could create devices like AlphaBooks, AlphaTablets, smart campuses, and license his STEM curricula—all things he has discussed briefly with Joe but wants to have another convo about) presents immediate opportunities for developing unique, high-margin product lines and a defensible tech advantage for Alpha. He's prepared to discuss the commercial applications of reimagined STEM education and showcase tech that hints at these capabilities.

• The Alex Ed team: These are education market experts with established channels into China, South Korea, and Japan. They are specifically coming to explore substantial, revenue-generating partnerships with Alpha, aiming to tap into large-scale international markets.

• Vince Hudson (https://www.linkedin.com/in/vince-hudson/): As a recent senior marketing executive from Meta, Vince brings top-tier expertise in building global brands and driving market penetration. His involvement could be pivotal in shaping Alpha's go-to-market strategy, rapidly scaling user acquisition, and establishing Alpha as a dominant force in the education sector.

I've put together a draft run of show for an event geared towards these specific business outcomes. Comment access is enabled, and I'd love your input on how to best structure this for maximum commercial impact—or whether we should be taking a different approach entirely.

If this strategic pivot feels right to you, it could allow us to leverage the June 14th date to forge high-yielding business partnerships critical for Alpha's aggressive growth and market leadership. With this potential commercial focus, I'm curious about your thoughts on whether you and MacKenzie would see clear ROI in participating, perhaps tailoring your 22-minute Alpha overview to this audience of potential investors and strategic allies.

What's your take on this direction? I'd really appreciate your blessing before moving forward with this approach.

Best,

Gary