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Email to Joe Liemandt - Dave & Buster's Tutoring Approval

Date: December 1, 2025 From: Tim Joo To: Joe Liemandt Subject: Power Hour Rebrand Complete - Need Your Go/No-Go

Joe,

DR conveyed your feedback about brand misalignment. I heard you loud and clear. Here's what I've changed:

Complete Rebrand​

  • New Name: "New Level Tutoring"
  • Tagline: "The Best Way To Play Catch Up"
  • Position: Premium catch-up tutoring for kids 1-3 grades behind
  • Hook: Wealthy parents' fear of their kid falling behind peers
  • Tech: Powered by adaptive learning technology (TimeBack mentioned as the chief system we use,but we're not making it the headline to limit brand risk in this experimental phase)
  • Dec 14: Free 3-hour assessment event (substantial value - parents get real data on where their kid stands; it's free because once they see the gap, they'll take immediate action)
  • Monthly assessment days: Predictable, repeatable lead generation funnel - assessment events 1-2x/month
  • Paid program: Starting at $800/month (1x/week), scaling to ~$2k/month (3x/week) as parents see progress and want to accelerate
  • Target market: Austin parents already budgeting for tutoring, who know their kid is behind (but maybe not sure how behind)

Website draft attached: https://newleveltutoring.com/

What I Need From You​

Simple question: Can I proceed with this improved framing for Dec 14?

If so, I will launch ads by Wednesday, and hire affordable but high quality event support.

Would appreciate an answer by Tuesday afternoon to execute properly. I believe this concept will do really well next year and would appreciate your support to run with it.

Thanks,

Tim