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Firebrand Blueprint Template

What is a Firebrand Blueprint?​

A Firebrand is someone who resonates strongly on social media because of their distinct point of view and consistent communication. This blueprint helps you define your unique voice, audience, and impact strategy to build authentic influence.

Template Structure​

Personal Bio & Vision Statement​

Vision: How the World Changes Through Your Influence​

Complete this statement: "The world becomes a place where..."

Prompt: If you became wildly popular and influential, what specific change would you create in the world? How would society, your industry, or your community be different? Be specific about the transformation you'd drive.

Example: "The world becomes a place where optimism and self-belief flourish..."

Target Audience(s)​

Primary Audience:

  • Demographics: [Age, location, background, profession]
  • Psychographics: [Values, struggles, aspirations, current situation]
  • Connection point: [Why they need you/how you relate to them]

Secondary Audiences (if applicable):

  • [Repeat structure above for additional segments]

Audience Connection: [Explain why you're uniquely positioned to serve this audience - what shared experience, expertise, or perspective do you bring?]

Problems You Solve​

Core Problem: [The main issue your audience faces that you address]

Secondary Problems:

  • [Problem 2]
  • [Problem 3]

Your Solution Approach: [How you uniquely address these problems - your methodology, perspective, or framework]

Your Unique Magic/Selling Proposition​

What sets you apart:

  • [Unique combination of skills/experiences]
  • [Distinctive perspective or approach]
  • [Special ability or talent]

Your Superpower: [The one thing you do better than anyone else in your space]

Proof Points: [Evidence of your unique value - results, testimonials, achievements]

Core Values​

List 4-7 fundamental principles that guide everything you do:

  1. [Value 1]
  2. [Value 2]
  3. [Value 3]
  4. [Value 4]
  5. [Value 5]

Values in Action: [Brief description of how these values show up in your content and decisions]

Key Polarizing Beliefs​

These are the strong opinions that attract your tribe and repel others - which is exactly what builds a passionate following.

Strong Beliefs I Stand For:

  • [Belief 1 - what you're FOR]
  • [Belief 2]
  • [Belief 3]

What I'm Against:

  • [What you actively oppose or disagree with]
  • [Systems, ideas, or approaches you challenge]

Why These Matter: [Explain why taking these positions is important for your mission]

Brand Voice & Personality​

Primary Voice Characteristics:

  • [Adjective 1] (e.g., playful, authoritative, irreverent)
  • [Adjective 2] (e.g., optimistic, blunt, scholarly)
  • [Adjective 3] (e.g., entertaining, serious, inspirational)

Communication Style:

  • Tone: [How you sound - warm, challenging, exciting, etc.]
  • Language: [Formal/casual, technical/simple, etc.]
  • Approach: [Educational, entertaining, provocative, etc.]

Voice Guardrails: [What you'll never sound like or do]

Emotional Impact Strategy​

Positive Emotions You Create:

  • [Emotion 1] (e.g., hope, excitement, confidence)
  • [Emotion 2]
  • [Emotion 3]

Negative Feelings You Help People Avoid:

  • [What painful emotions your content helps people escape]
  • [Why avoiding these feelings matters to your audience]

Emotional Journey: [How you take people from where they are to where they want to be emotionally]

Third-Person Descriptors​

How People Describe You:

  • "[Name] is the [descriptor] guy/person."
  • "[Name] is known for [specific trait or impact]."
  • "When you need [specific outcome], you go to [Name]."

Your Reputation in One Line: [The single thing you want to be known for]

Future Testimonials​

Write the testimonials you want to receive 2-3 years from now:

Professional Impact:

  • "[Your impact on someone's career/business]"

Personal Transformation:

  • "[How you changed someone's life/perspective]"

Community/Industry Change:

  • "[Your broader impact on your field or community]"

Success Metrics​

Tangible Metrics:

  • [Specific numbers, followers, revenue, etc.]
  • [Professional achievements or recognition]
  • [Business or impact outcomes]

Intangible Metrics:

  • [Personal fulfillment indicators]
  • [Relationship quality measures]
  • [Lifestyle or freedom indicators]

Key Performance Indicators: [The 3-5 metrics that matter most to track your progress]

Enemies & Foils​

Direct Competitors/Opposites:

  • [People or brands who represent the opposite of what you stand for]
  • [Why the contrast matters]

System/Ideas You're Fighting Against:

  • [Broken systems, harmful ideologies, or outdated approaches]
  • [What you're trying to replace or improve]

Strategic Positioning: [How being against certain things helps define what you're for]

Inspirations & Role Models​

Direct Inspirations:

  • [Person 1]: [What you admire about them]
  • [Person 2]: [What you emulate from them]
  • [Person 3]: [What aspect you want to incorporate]

Unexpected Influences:

  • [People outside your field who inspire your approach]

Synthesis: [How you combine these influences into something uniquely yours]

Content & Communication Strategy​

Primary Platforms:

  • [Platform 1]: [Content type and frequency]
  • [Platform 2]: [Content type and frequency]
  • [Platform 3]: [Content type and frequency]

Content Pillars:

  1. [Theme 1] - [percentage of content]
  2. [Theme 2] - [percentage of content]
  3. [Theme 3] - [percentage of content]
  4. [Theme 4] - [percentage of content]

Content Formats:

  • [Format 1] (e.g., daily vlogs, weekly deep-dives)
  • [Format 2] (e.g., quote graphics, case studies)
  • [Format 3] (e.g., live Q&As, tutorials)

Publishing Schedule: [Frequency and timing for each platform]

Life Action Plan​

Experiences to Share:

  • [Unique experiences you'll seek out for content]
  • [Events, places, or situations that align with your brand]

Community Building:

  • [How you'll bring your audience together]
  • [Events, programs, or initiatives you'll create]

Personal Development:

  • [Skills you'll develop to enhance your influence]
  • [Experiences that will deepen your expertise]

Legacy Building:

  • [Long-term projects or initiatives]
  • [How you'll create lasting impact beyond social media]

Advanced Considerations​

Multiple Personas (if applicable)​

Primary Persona: [Name]

  • [Characteristics and positioning]
  • [When you use this persona]

Secondary Persona: [Name]

  • [Characteristics and positioning]
  • [When you use this persona]
  • [How they complement each other]

Touchpoint Strategy​

Direct Contact:

  • [How people can reach you personally]
  • [What level of access you provide]

Digital Presence:

  • [Website, email list, exclusive communities]
  • [How you control your narrative]

Media Approach​

What You Say Yes To:

  • [Types of interviews, collaborations, opportunities]

What You Avoid:

  • [Platforms, formats, or opportunities that don't align]

Narrative Control: [How you maintain control over your story and message]

Implementation Guide​

Step 1: Foundation (Week 1)​

  • Complete Personal Bio & Vision sections
  • Define Target Audience clearly
  • Identify your core Problems and Unique Magic

Step 2: Positioning (Week 2)​

  • Clarify Values and Polarizing Beliefs
  • Define Brand Voice and Emotional Impact
  • Write Future Testimonials

Step 3: Strategy (Week 3)​

  • Map out Content Strategy
  • Define Success Metrics
  • Plan Life Action items

Step 4: Launch (Week 4)​

  • Begin consistent content creation
  • Start tracking metrics
  • Refine based on early feedback

Ongoing Review​

  • Monthly: Review metrics and adjust content
  • Quarterly: Assess positioning and voice
  • Annually: Update vision and strategy

Notes for Success​

Authenticity is Key: Your blueprint should feel genuine to who you are, not who you think you should be.

Consistency Matters: Once defined, stick to your voice and values across all platforms and interactions.

Evolution is Natural: Your blueprint can evolve as you grow, but changes should be intentional and gradual.

Polarization is Power: Being disliked by some people is the price of being loved by others. Don't try to appeal to everyone.

Document Everything: Keep track of what works and what doesn't. Your blueprint should be a living document that improves over time.