# 2025-06-16 Domain Mall Strategic Planning Session: Gary Sheng & Tim Joo
**Date:** June 16, 2025
**Location:** Domain Mall, Austin, TX
**Participants:** Gary Sheng, Tim Joo
**Context:** Strategic planning session covering educational initiatives, content creation, and cultural transformation opportunities
## Pat Azzi Sports Academy Strategic Development
### Deal Structure Optimization
**Strategic Negotiation Framework:**
> **Gary:** "You have to start off being unreasonable for Joe. For Joe... Because you're thinking almost of what it could end up being after the negotiation. But you have to start off being unreasonable for Joe."
**Harvard Law Network Leverage:**
> **Tim:** "Pat went to Harvard Law. Obviously, he's smart about it... His brother is also a very high-powered corporate attorney. That works for a corp, international law firm. Anyways, his brother saw the original deal and was like, holy shit. He was like, I know exactly what I'm doing. This is terrible."
## Corporate Campus Schools Strategy
### Tim's Current Focus Areas
**Target Markets:**
> **Tim:** "But yeah, now I'm just focusing on corporate schools. There's the military leadership stuff. But then also hospital schools. Yeah. Schools for doctors and the kids. But like major hospital hubs. Like San Antonio major hospital hub. Houston has Anderson Medical."
**Gary's Microsoft Connection:**
> **Gary:** "Can I put you in touch with my cousin? Who's middle up in Microsoft. And she's pretty interested in this... She wanted to also look at 2R Learning. Like to be able to play with it."
### Capital Factory Network Access
**Mentorship Strategy:**
> **Tim:** "The beauty about being in Capital Factory is I can talk to any mentor at any time in their entire network for anything. So you have access basically to 100 plus Texas entrepreneurs for anything that you want to do as well."
## China Strategic Position & Global Influence
### Gary's Unique Access and Influence
**Society Engineering Vision:**
> **Gary:** "I'm talking to the highest level of people in China right now. And they're all so confused about what to do with... When I explain to them what they need to do. They need to create society engineers. Society engineers. And then they're like, oh, that makes sense. And so I might be flying to Shanghai soon."
**Future Chinese Leadership:**
> **Gary:** "So, literally, a different kind of leadership is about to ascend in China. That's nuts, though. And I'm gonna have a, I'm literally gonna be a shadow emperor... I mean, it's, I guess it's gonna be Christ-aligned. Not explicitly Christian, but like literally Christ-aligned."
### Tripartite Religious Diplomacy
**Vatican-China-US Bridge Building:**
> **Gary:** "Which is huge progress. Yeah, it's huge progress. That's huge progress, alone with that. Because also what that does is that creates some sort of religious bridge with other... Well, I mean, I have access to Leo. So I could literally facilitate tripartite summits."
## Educational Content Creation Strategy
### Collaborative Writing Vision
**Truth-Telling Platform:**
> **Gary:** "I think you could create one of the most exciting educational blogs, but just society blogs, right?... In a desert of lies, in front of a glass of truth. Water."
**18 Article Ideas Generated:**
1. **Critical need for all-boys schools**
2. **Male leadership development initiatives**
3. **Need for values-based educational institutions**
4. **How to create schools that develop character**
5. **What influential people should do today**
6. **Key ingredient of a flourishing society is courage**
7. **How to create world peace**
8. **Educational assessment reform priorities**
9. **Critical need for celebrating and building trade schools**
10. **How to develop software craft people**
11. **What parents need to know about education**
12. **Why schools should be the foundation of new cities**
13. **Schools for new city developers**
14. **Why we need to normalize relationship education**
15. **Marriage preparation programs**
16. **Why every new data center and factory must be paired with schools**
17. **If children are our most precious resource, why aren't we taking investing seriously?**
18. **Just because something is normal doesn't mean it's acceptable**
### Brand Positioning Strategy
**Tim as Courageous Truth-Teller:**
> **Gary:** "I think your moat is that... Your courage is your greatest asset, bro. Your intelligence for sure, but like, your courage... And I think this could crush. And I think what this would lead to is... Other school systems trying to hire you."
**Content Production Process:**
> **Gary:** "It's gonna be so easy for us to write all these articles. You know why? Because the process is gonna be... We talk about it for 30 minutes, you and I. Just on that topic. Hit record. And then we just fucking tell them to write a concise article on it."
## "Revival" Educational Concept Development
### Character Development Focus
**Societal Need Assessment:**
> **Gary:** "We think we are breeding weak fucking men. That's why we need boy schools. Where we discipline the guys. But also we create situations where we're selecting boys. That don't even need to be disciplined really. Because they get it, right?"
**Leadership Development Gap:**
> **Gary:** "Well, it's been a 50-year drought, honestly... That's the best... I've never said it before, but I kind of think... There's basically a 50-year male leadership drought. A vacuum."
### School Concept Framework
**Character Development Academy Vision:**
> **Gary:** "But like, the funny thing is like, that kind of sums up what we should work on together, Tim. Yeah. Is stuff where the moat is that everyone's a bitch. Yeah. And like, and it's both in the fact that they wouldn't do the thing, but also we're addressing them being weak in our schools."
**Market Validation:**
> **Tim:** "Have you not seen those like adult marine camps where they have like ex-Navy SEAL guys come in and men, grown-ass men, spend 15 grand to get screamed at?"
**Potential Names Brainstormed:**
- "Revival Academy"
- "Character Development Institute"
- "Leadership Revival"
## Cultural and Relationship Commentary
### Dating Culture Analysis
**Social Dynamics Observation:**
> **Gary:** "The tricky thing about American women right now... Is that... It's like a standoff. Where like... They're... They're not like... Inviting traditional courtship. Because they assume that guys are dicks. But then they only respond to guys that are dicks."
### Traditional Values Framework
**Biblical Order Philosophy:**
> **Gary:** "It's not me telling you to submit. It's this. Yeah, it's not me telling you to submit. It's this. Yeah, it's the order. It's the order. God, man, woman, child. That's literally what it is. And God knows that you want to be led."
## American Cultural Transformation Opportunities
### Tim's International Perspective
**Value System Comparison:**
> **Tim:** "America is where you go to make money, but you lose your soul at the same time... And then here, it's all about money. And there's no community. It's low trust."
### Historical Reference Points
**Cultural Transformation Recognition:**
> **Gary:** "So we have the most uninspiring. We've just had such a spiritual obesity over the past, like since, you know, I'm sure you saw the 1972 charts. Like, you know, everything, everything bad happened after 1972."
**Billy Graham Era Reference:**
> **Gary:** "1972, 1973 was a very interesting year, because... Billy Graham was voted the most admired man in the world... In 1973. Most admired man in the world. And so that was the peak of like, something. And then it just, depravity, it was just like..."
## Personal Responsibility and Character Development
### Individual Accountability Framework
**Character Assessment Philosophy:**
> **Gary:** "I don't give a shit that someone's a millionaire. He's a bitch to me. My classism is not related to your money. It's about your courage."
## Future Vision and Technological Integration
### Post-Labor Society Framework
**Productivity-Labor Evolution:**
> **Tim:** "I think of the singularity as a moment in time in human history where productivity and labor are completely decoupled. It was always productivity and labor."
**Human Flourishing Focus:**
> **Gary:** "They can't even compute that the point was to flourish in the first place... The reality is that our parents were mindless drones."
### US-China Collaborative Vision
**Moon City Concept:**
> **Gary:** "I believe that the US and China should do something as crazy big as build a city on the moon together. On the moon together... It cannot be... It can't be just the US building. It just looks too colonial. It has to be the most powerful countries together."
## Content Platform Development Strategy
### Substack Publishing Framework
**Content Leadership Positioning:**
> **Gary:** "I think I can help you start your sub stack... No, but I would basically need to be a dictator of it... To say, no, this is not good enough. Because I would need to reel you back in from any shitposting tendencies."
## Immediate Action Items
### Content Creation Timeline
**Weekly Article Schedule:**
> **Gary:** "I mean, I think we do like a weekly article. We can do a weekly article. I mean, we'll never run out of ideas. There's just so much to talk about."
### Community Building
**Educational Community Development:**
> **Gary:** "Yeah, and we'll create a WhatsApp community around the future of education. It'll be great."
### Domain Name Research
**Revival Brand Development:**
> **Gary:** "Stay in touch. See if you can grab some revival domains."
## Strategic Takeaways
1. **Educational Content Opportunity:** 18+ article ideas focusing on courage, traditional values, and educational reform
2. **China Strategic Position:** Gary's unprecedented access to incoming Chinese leadership creates global influence opportunities
3. **Character Development Crisis:** 50-year gap in strong leadership development necessitates specialized educational interventions
4. **Cultural Courage Gap:** Market opportunity exists for truth-telling educational content and institutions
5. **Alternative Educational Models:** "Revival" concept addresses widespread character development needs
6. **Independent Platform Building:** Tim positioned to create educational thought leadership with strategic support
7. **International Collaboration:** US-China educational and technological partnerships present transformational opportunities
## Next Steps
1. **Content Creation Infrastructure:** Establish weekly article production schedule and editorial process
2. **Educational Platform Development:** Research and secure domains for "Revival" educational initiatives
3. **Community Building:** Launch WhatsApp community for educational reform discussions
4. **Corporate Partnership Development:** Leverage Microsoft connection and Capital Factory network for campus schools
5. **International Coordination:** Support China educational collaboration opportunities
6. **Character Development Programming:** Develop curriculum and framework for leadership development initiatives
The conversation represents a comprehensive strategic planning session combining immediate tactical decisions with long-term vision for educational and cultural transformation through courage-based initiatives and international collaboration.