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2025-05-27-marketing-plan-email-to-joe-mackenzie

Subject: For Immediate Review: Plan to Establish "Alpha Scale" Team

Hi Joe & MacKenzie,

As promised following our Friday breakfast with MacKenzie, please find linked the Alpha Scale: Marketing & Movement Building Overhaul Plan: https://docs.google.com/document/d/1o3FF1r2B8sQPJiW3vAzLtJzuZbX04jYBF4OVW34kuQA/edit?usp=sharing

We're very excited about the potential this plan holds and have already been proactive in advancing several of these initiatives, seeing some great early progress, particularly on the government relations front and in our soft audit of the current marketing funnel. Conversations with Jay, Stef, Ben, Tasha, Heather, Chris, Dave Pettine, and other internal stakeholders we'll be collaborating with have been very positive; they are excited and feel empowered by the prospect of our internal support and collaboration.

To ensure clarity and manage expectations, here's a recap of the Immediate Implementation Sequence (Starting Week of May 26th):

  1. FIRST: Secure full alignment with Joe and MacKenzie on strategy, outcomes, and team structure. (This is our current step as of Tuesday, 2025-05-27)

  2. AFTER this alignment: Develop a detailed budget and secure high-level approval from Joe and MacKenzie - ideally by end of this week (2025-05-30).

  3. AFTER approval from MacKenzie and Joe: Partner with Arthur to operationalize the plan and begin hiring SuperTeam directors - Next week (starting 2025-06-02).

  4. THEN: Launch execution on time-sensitive initiatives, starting with the new funnel site development - Next week, reporting on progress with MacKenzie, Joe, and Arthur weekly (starting 2025-06-02).

This plan is a living Google Doc, and we welcome your feedback directly via comments in the document – this is the preferred and easiest way for quick iterations. Of course, we're also happy to discuss it over a call or in person when you're back. Email responses are perfectly fine too.

We're eager to finalize this strategy with your input and move forward with building Alpha Scale into the growth engine Alpha Schools deserves.

Safe travels to and from Miami!

Best,

Gary Sheng & Ron Roberts