AppliedAIGuy.com - Website Brief
Overview
A friendly, authentic, and trustworthy website that positions Gary Sheng as "The Applied AI Guy" - a bridge between business owners and the rapidly evolving AI landscape. The site should communicate expertise while remaining approachable, focusing on practical business outcomes rather than technical complexity.
Brand Identity
Core Positioning
"Your ally in navigating AI for business transformation"
Gary Sheng is not selling another AI product or hyping AGI. He's offering clarity, practical implementation, and measurable ROI through Applied AI - helping businesses cut costs, save time, and make more money during uncertain economic times.
What is Applied AI?
Applied AI is the strategic implementation of artificial intelligence tools and systems to supercharge existing businesses. It's not about creating AI startups or chasing the latest tech trends - it's about:
- Cutting operational costs through intelligent automation
- Saving valuable time by delegating repetitive tasks to AI
- Increasing revenue through enhanced efficiency and capabilities
- Empowering humans to work ON the business, not just IN the business
- Creating AI as a "jetpack" for your existing business model
Target Audience
Primary: Business Owners (Small to Large)
- Overwhelmed by AI noise and hype
- Seeking practical ROI, not theoretical concepts
- Want to remain competitive during economic uncertainty
- Need a trusted guide, not another vendor
- Value clear communication over technical jargon
Key Pain Points to Address
- Information overload from constantly evolving AI landscape
- Confusion about what's relevant vs. hype
- Fear of being left behind competitively
- Uncertainty about where to start or what to invest in
- Need for lean operations during economic uncertainty
Website Structure & Content
Homepage Hero Section
- Headline: "Apply AI to Supercharge Your Business"
- Subheadline: "Cut costs. Save time. Make more money. Without the noise."
- Primary CTA: "Get the Free Course"
- Secondary CTA: "Read the Book"
- Trust Signal: Co-author with Travis Oliphant, Former Google Engineer
Key Sections
1. The Problem (Why Applied AI?)
- The AI landscape is noisy and confusing
- Hypescalers push narratives that don't serve your business
- You don't need to worry about AGI - you need practical solutions today
- Economic uncertainty demands lean, efficient operations
- Your competitors are already moving
2. The Solution (What I Offer)
Three ways to work with Gary:
A. Free Online Course
- Self-paced introduction to Applied AI for business
- Understand the landscape without the hype
- Learn to evaluate AI opportunities for YOUR business
- Outcome: Clear understanding of whether and how to invest in AI
- CTA: "Start Learning Free"
B. The Book: "Applying AI to Supercharge Your Business"
- Co-authored with Travis Oliphant
- Deep dive into practical AI implementation
- Regularly updated with latest developments
- First edition available in hardcopy now
- CTA: "Get the Book"
C. Hyperagent Labs Consulting
- Custom AI implementation for your specific business
- Projects starting at $15,000
- End-to-end implementation, not just strategy
- Measurable ROI focus
- CTA: "Explore Consulting"
3. About Gary (Why Trust Me?)
The Credentials
- 4 years as Google Cloud Software Engineer (led small team)
- Founded and ran digital-first education company for 3 years
- Growth consultant for crypto, AI, and EdTech companies
- Top of class graduate from prestigious AI engineering bootcamp
- Strategic advisor to billion-dollar organizations and faith institutions
The Mission "I'm dedicating my life to being the bridge between real businesses and the AI revolution. Not to sell you products, but to help you make smart investments that pay off quickly through saved time and increased efficiency."
The Philosophy
- Humans should work ON the business, not IN it
- AI should handle what AI does best
- Every business is different - solutions should be custom
- ROI should be measurable and quick
- Even if you don't work with us, you should understand your options
4. The Applied AI Approach
Our Process
- Assessment: Understanding your unique business challenges
- Education: Ensuring you understand the opportunity
- Implementation: Custom solutions, not one-size-fits-all
- Measurement: Clear ROI tracking and optimization
- Evolution: Continuous improvement as AI capabilities expand
What Makes Us Different
- No hype, just results
- Business outcomes over technology fascination
- Clear communication, not tech jargon
- Investment mindset - quick payback periods
- Your ally, not another vendor
5. Resources & Insights
- Regular updates on practical AI applications
- Case studies of successful implementations
- Myth-busting common AI misconceptions
- Tools and frameworks for evaluation
Call-to-Action Strategy
Primary Funnel
- Free Course → Email list → Book → Consulting inquiry
- Book → Email list → Free resources → Consulting inquiry
- Direct to consulting for urgent/large businesses
CTAs Throughout Site
- "Start Your AI Journey" (Course)
- "Get Practical Insights" (Book)
- "Let's Talk Solutions" (Consulting)
- "Become AI-Empowered" (Newsletter)
Design Direction
Visual Style
- Clean and professional but not sterile
- Friendly and approachable without being unprofessional
- Modern without being trendy
- Trust-building through testimonials and credentials
- Action-oriented with clear next steps
Key Design Elements
- Warm, confident photography of Gary
- Simple icons/graphics explaining complex concepts
- Clear visual hierarchy guiding toward CTAs
- Testimonials and success metrics prominently displayed
- Mobile-first responsive design
Tone of Voice
- Confident but not arrogant
- Helpful rather than salesy
- Clear without dumbing down
- Practical over theoretical
- Empowering rather than fear-based
Success Metrics
Primary KPIs
- Course sign-ups
- Book purchases
- Consulting inquiries
- Email list growth
- Time on site / engagement
Secondary KPIs
- Resource downloads
- Blog engagement
- Social proof accumulation
- Referral traffic
- Return visitor rate
Technical Requirements
Must-Haves
- Fast loading (under 3 seconds)
- Mobile-responsive design
- SEO optimization for "Applied AI" keywords
- Email capture integration
- Analytics tracking
- Course platform integration
- Book sales integration
Nice-to-Haves
- Chat widget for quick questions
- Booking system for consultations
- Resource library with gated content
- Client portal for existing customers
- A/B testing capability
Content Assets Needed
From Gary
- Professional headshots/photos
- Client testimonials and case studies
- Course outline and materials
- Book cover and sample chapter
- Bio variations (short/long)
- Specific business transformation examples
To Be Created
- Value proposition messaging
- Service descriptions
- FAQ content
- Email nurture sequences
- Blog/resource templates
- Social proof graphics
Competitive Differentiation
We Are NOT
- Another AI tool vendor
- AGI hype merchants
- Technical complexity advocates
- One-size-fits-all solutions
- Theoretical futurists
We ARE
- Practical implementation partners
- ROI-focused advisors
- Business-first technologists
- Custom solution architects
- Your bridge to AI transformation
Next Steps for Designer
- Review this brief and ask clarifying questions
- Create mood boards for visual direction approval
- Develop wireframes for key pages
- Design high-fidelity mockups starting with homepage
- Build responsive site with CMS for easy updates
- Integrate necessary tools (email, course platform, analytics)
- Launch and iterate based on user behavior
Key Message to Convey
"In a world of AI noise and confusion, Gary Sheng is the trusted guide who helps real businesses cut through the hype to implement practical AI solutions that deliver measurable results. This isn't about the future of AI - it's about transforming your business today."
Note to Designer: The website should feel like meeting a knowledgeable friend who genuinely wants to help you succeed, not another tech vendor trying to sell you something. Gary's authentic desire to empower businesses should come through in every element of the design.