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2025-11-03-base44-builder-relations-advocate-cover-letter

Sunday, November 3rd, 2025

Dear Base44 Team,

I'm applying for the Builder Relations Advocate role because I love technology that democratizes creativity. Base44's mission to help anyone build software at the speed of thought is exactly the kind of vision I want to represent to the world.

As a beneficiary of AI-assisted development since its inception, I've built thriving communities across diverse domains, and I know how to make complex technical concepts feel accessible and exciting. I'm ready to be the face of Base44 for builders worldwide.

Why I'm a Fit​

I'm a Proven Community Builder with Strong Online Presence​

I have a proven track record of building genuine excitement around transformative projects early. I've consistently turned niche concepts into thriving communities across diverse domains:

The pattern is clear: I identify transformative projects early, understand how to craft compelling narratives, and know how to build authentic relationships that drive adoption. I can do it again with Base44.

I Create Content That Educates and Inspires​

I write code and I write about code. I understand technical products deeply, which means I can create tutorials, guides, demos, and videos that make building with Base44 approachable and exciting.

I'm good at making complex ideas simple. Whether it's explaining democracy reform to youth, making crypto concepts compelling to mainstream audiences, or teaching people how to use AI-assisted development tools, I know how to meet people where they are and help them level up.

My writing is all about democratizing human flourishing (https://substack.garysheng.com/p/looking-for-a-mission-to-pursue-try). I believe software isn't just about making money—it's a tool for helping people live better lives. That philosophy drives everything I create.

I'm a Beneficiary of Vibe Coding​

I'm a serious beneficiary of AI-assisted development. I graduated top of my class from Gauntlet AI and felt incredibly empowered, even as a former Google Cloud software engineer (https://www.garysheng.com/stories/google-software-engineering).

If I felt that transformative shift, I can only imagine how non-developers feel with tools like Base44. I've used AI-assisted development to build my personal website, help others turn ideas into web pages, and create fun applications. I understand what it's like to experience the magic of vibe coding, and I want to help others feel that same empowerment.

I'm Comfortable Representing a Brand Publicly​

I'm active on X, LinkedIn, and other platforms. I engage in conversations authentically rather than just promoting products. I know how to add value to discussions, surface insights from communities, and build trust across platforms.

I've represented organizations at the highest levels. I currently advise the Catholic Church in Rome on digital transformation. I've worked with the White House faith office. I'm comfortable being the face of Base44 for builders worldwide—from social posts to Reddit threads to live demos at events.

I'm Built for Startup Environments​

I have a scrappy, entrepreneurial mindset. I'm comfortable in unstructured, fast-moving environments. I know that at a startup-within-Wix, everyone wears multiple hats, and I'm ready to experiment and adapt quickly.

I've worked cross-functionally with Product, Engineering, and GTM teams. I know how to cultivate feedback loops with customers and surface insights that shape roadmap and messaging. Learn more here (https://www.garysheng.com/stories/product-growth-consulting#movement-to-product).

The Ask​

I care about the opportunity to be the face of Base44 at a critical moment—helping you scale from early momentum to a thriving global builder community. I'm confident I can deliver meaningful impact quickly because I understand the technical side, I know how to create compelling content, and I thrive at the intersection of technology and community.

I'm looking for a team that values someone who can build authentic relationships with builders worldwide, create content that educates and inspires, and represent the brand with clarity, precision, and flair. I think that's me.

I appreciate your consideration and the opportunity to share why I believe I'd be a great addition to the Base44 team.

Gary Sheng