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Sunil (Proto)

Overview​

Sunil is associated with Proto, the marketing consulting firm that brought in Jason Applebaum to Alpha. He connected with Joe Liemandt after a South by Southwest (SXSW) talk given by MacKenzie Price.

Key Information (from 2025-05-23 transcript)​

  • Works with Proto Marketing.
  • His child(ren) attend Alpha, and Proto needed support for them to attend.
  • Met Joe Liemandt after MacKenzie Price gave a talk at SXSW, about 1.5 years prior to May 2023.
  • This connection led to Proto engaging with Alpha, eventually bringing in Jason Applebaum.
  • MacKenzie Price views this as a significant business development win for Sunil and Proto.

Interactions​

  • ~Late 2023 / Early 2024 (as recounted by MacKenzie Price): Connected with Joe Liemandt, leading to Proto's engagement with Alpha.