Skip to main content

Ethan Wolf

Basic Info​

  • Role: Communications Director on Capitol Hill / Founder of Democratic Wins Media
  • Location: Washington, D.C.
  • Relationship: Business partner with Justin Horwitz
  • Contact: Unknown

Professional Background​

  • Current Communications Director on Capitol Hill (has not left full-time job yet)
  • Founder of Democratic Wins Media
  • Created multiple Twitter accounts with high engagement rates
  • Has a larger Substack following than Really American
  • Close friend of Aaron Parnas (described as "#1 on Substack")
  • Works part-time on media while maintaining government position
  • Planning to leave government job to go full-time on media business

Media Business Details​

Democratic Wins Media​

  • Crushes it on Twitter with multiple accounts
  • Strong Facebook presence
  • Larger Substack than Really American (~1,400 paid subscribers)
  • No YouTube presence yet (needs help developing)
  • No explicit media offering for paid subscribers (just supporters)
  • Justin Horwitz has 10% stake currently

Business Style​

  • Described by Justin as "a mini me, but more organized and highly intelligent"
  • Creates multiple Twitter accounts that intermix content
  • High engagement rates across platforms
  • Creative approach similar to Justin's early strategy

Partnership with Really American​

  • Justin offered 40% of Democratic Wins for 10% of Really American Media
  • Would be part of Really American network but not at holdco level
  • 10% stake would be in YouTube, Substack, Facebook, and new partnerships
  • Excluded from USDS and consulting business verticals

Personal Views & Characteristics​

  • Described as having controversial political views
  • Justin mentioned: "He'll be like on Twitter glazing APAC"
  • Stands up strongly for his beliefs even if they're controversial
  • Justin respects his convictions but sees them as potential liability
  • Needs to keep certain views private for business success

Strategic Value​

  • Brings strong Twitter expertise to Really American network
  • Has established Substack audience with revenue potential
  • Complementary skills to Justin's operation
  • Part of network strategy for 2028 election cycle
  • Brings organizational skills that balance Justin's creative approach

Potential Collaboration Areas​

  • YouTube channel development
  • Cross-platform content strategy
  • Subscription revenue optimization
  • Network model development for progressive media

Notes & Observations​

  • Justin has been trying to work with him for years
  • Finally ready to leave government for full-time media work
  • Represents younger generation of progressive media entrepreneurs
  • Has mastered platforms Justin initially dominated (Twitter)
  • Tension between personal political views and business needs
  • Key player in Really American's expansion strategy