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Rachel Goodlad

Role: Expansion School Lead at Alpha Schools Met Date: Not yet met directly (mentioned in May 14, 2025 meeting) Last Interaction: N/A

Contact Information​

  • Email: [Update if available]
  • Phone: [Update if available]
  • Based in: [Update if available]

Personal Background & Development​

  • Limited information available

Professional Background​

  • Works with expansion (new) schools at Alpha
  • Leads efforts to generate interest in new Alpha School locations
  • Has a backlog of leads to contact according to Dmitry
  • Recently hired Inside Sales Representatives (ISRs) to support her work

Current Projects & Plans​

  • Managing expansion efforts for multiple locations (New York, Santa Barbara, Phoenix, Fort Worth)
  • Working on developing new locations (Amelia mentioned 3-4 planned to open in Fall 2025)
  • Building pipelines of interested families in new markets
  • Coordinating info sessions and roadshows for expansion schools

Areas of Expertise​

  • Generating interest for new school locations
  • Managing expansion school outreach
  • Coordinating events in new markets

Notable Connections​

  • Amelia Baldwin: Collaborates on expansion school admissions
  • Dmitry Bakaev: Working on improvements to her lead processing
  • Joe Liemandt: Presumably reports to Joe on expansion efforts
  • ISRs: Recently hired team members supporting her outreach

Recent Interactions​

  • No direct interactions noted in the transcript

Potential Collaboration Areas​

  • Developing streamlined approaches for generating interest in new schools
  • Creating events to drive enrollment in expansion markets
  • Building systems to better qualify leads before they reach her team

Notes​

Rachel Goodlad was mentioned several times in the transcript as the person responsible for expansion school efforts at Alpha. Her role appears to focus on generating interest in new Alpha School locations and converting that interest into enrollments.

According to Dmitry Bakaev, Rachel currently has a backlog of leads she needs to contact, suggesting her team may be understaffed relative to the volume of incoming interest. To address this, the organization has recently hired Inside Sales Representatives (ISRs) to support her.

There appears to be a distinction between Rachel's role with expansion schools and Amelia's role with established schools. When Gary was asking about potentially running events to generate interest, Amelia suggested speaking with Rachel since what Gary was proposing was similar to Rachel's approach for expansion schools.

While Rachel handles the initial interest generation for expansion schools, Amelia appears to take over once the interest has been converted to concrete prospects who are ready to attend info sessions and shadow days.

Transcripts​

Transcript IDDateSummary

| 2025-05-24-summary-sheng-roberts-klein | 2025-05-24 | Alpha Labs Strategy Session: Gary Sheng, Ron Roberts, Dallas Klein |