Brooke Emerson

Background

Event Strategy: Demonstrated capability in strategic event planning with focus on audience attraction and conversion
Marketing Expertise: Strong understanding of audience targeting, messaging strategies, and leveraging influencer reach
Brand Development: Advocates for building event IP that can be trademarked and scaled into monetizable platforms
Audience Segmentation: Emphasizes tailored messaging based on audience demographics and interests
Partnership Alignment: Focuses on strategic partner selection based on community trust and audience reach

Believes in "white labeling" experiences that Alpha powers without explicitly branding as Alpha
Advocates for bifurcated messaging strategy:
- Child-focused messaging for general parent audience ("something fun for your kids")
- Education-focused messaging for parents concerned about educational options
Prioritizes partner selection based on credibility, trust, and reach rather than quantity
Recommends leveraging partner incentives (like prize giveaways) to collect contact information
Views event scheduling strategically to avoid competition with holidays or high-traffic periods

Consulting on the planning and execution of Alpha Schools' family-oriented event/fair
Collaborating with Gary Sheng, Ron Roberts, Beef Jones, and Nakia Booth on event strategy
Contributing strategic insights on audience attraction, messaging, and partner engagement

"We have to get very strategic on the messaging... it's a bifurcated strategy. If I'm a mom and I don't give a shit about the future of education... you're targeting my children because you're telling me, hey, I have something really fun for you to do on a Saturday afternoon."
"The much hotter leads are going to be the people who are in flux and or concerned about education and that's going to be a much more tailored contextualized message."
"We should have them [partners] play two roles because we're working on three or four weeks max."
"If we're going to create our own CurlFest, for lack of a better example, we want to be able to own that because... if we do it right and we do it enough times, monetize it by selling in brand partners that also play in the education space but are non-competitive."

2025-05-22: Participated in event planning call with Gary Sheng, Ron Roberts, Beef Jones, and Nakia Booth to discuss Alpha Schools' family event. Provided strategic input on event timing, messaging, partner engagement, and scaling potential for the event concept.

Transcript ID	Date	Summary
2025-05-22-alpha-schools-family-fair-planning	2025-05-22	Alpha Schools Family Fair Planning Meeting
2025-04-21_gary-sheng_beef-jones_brooke-thornton	2025-04-21	Introduction call with Gary Sheng and Beef Jones discussing Alpha Schools and potential collaboration opportunities