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Unnamed Brand Kit Intern

Role: University of Texas Austin Intern, Brand Kit Generator Researcher Met Date: May 13, 2025 (Virtual meeting about AI marketing tools) Last Interaction: May 13, 2025

Contact Information​

  • Email: [Update if available]
  • Phone: [Update if available]
  • Based in: Austin, TX (University of Texas)

Personal Background & Development​

  • University of Texas Austin student
  • Name and year/grade level not specified in the transcript

Professional Background​

  • Intern working under Doug Green on AI marketing projects
  • Focused on developing automated brand kit generation for Alpha students' startups

Current Projects & Plans​

  • Creating tools for automated brand identity creation
  • Focusing on personalized graphics and brand storytelling
  • Working to become an expert in this field by June 15, 2025
  • Planning to present findings in a "Quizmaster" session

Project Details​

As described by the intern:

"I've been focusing a little bit more on the branding and specific graphics for these alpha students and their startups that they want to build. I want to make sure that we're getting the right content out there and Because I think the first impression of a brand makes the most important first impression, right? If you get that lasting impression out there, then people really are invested in the brand."

They emphasized versatility and customization:

"I don't want it to be specific to only one specific industry. I think everyone should be able to use this because everyone, at the end of the day, needs to build a brand. So this would be before even the website is created, just to kind of lay out the brand in general."

Areas of Expertise​

  • Brand identity development
  • Visual design and graphic creation
  • Brand storytelling and messaging
  • Cross-industry brand principles

Notable Connections​

  • Doug Green: Project supervisor
  • Jason Applebaum: Alpha Head of Marketing, confirmed existence of brand guidelines
  • Other UT interns: Ranil, Alexandra, Anushri, Dylan, Zach
  • Gary Sheng: Met during May 13 meeting, expressed interest in Alpha brand kit

Interaction Style & Perspectives​

  • Focused on first impressions and lasting impact
  • Believes in the foundational importance of brand identity
  • Prioritizes storytelling and narrative aspects of branding
  • Thinks across industries rather than domain-specific solutions

Recent Interactions​

  • May 13, 2025: Participated in meeting with Gary Sheng, Jason Applebaum, Doug Green, and other UT interns to discuss AI marketing tools development. Shared their project on automated brand kit generation.

Potential Collaboration Areas​

  • Providing brand foundations for Dylan's website generation work
  • Establishing visual guidelines for Anushri's video content
  • Creating messaging frameworks for Alexandra's SEO optimization
  • Developing institutional identity for Zach's government contracting work

Notes​

This unnamed intern is working on automated brand kit generation, focusing on creating personalized branding assets and guidelines for Alpha students' startup projects. Their work appears to be foundational to the other marketing tools being developed, as brand identity typically precedes website development, content creation, and marketing campaigns.

Their emphasis on the importance of first impressions demonstrates an understanding of brand psychology, while their desire to create a solution that works across industries shows strategic thinking about scalability.

When Gary expressed interest in seeing Alpha's brand kit, Jason Applebaum confirmed they have one but noted they're "still working on revamping tone and voice" and "messaging element from a design perspective." This suggests the intern's work on AI-driven brand development could potentially benefit Alpha's own branding efforts, not just student projects.

This project connects well with Joe Liemandt's vision for AI-powered marketing, as brand development is typically a high-cost, time-intensive process that could be significantly streamlined through AI automation.