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Background
Works at Alpha School, based at the Spyglass campus, which houses the younger students (Pre-K, Kinder, early elementary).
Oversees ~15 film crews across various Alpha campuses responsible for capturing day-to-day footage.
Manages video projects and potentially other growth/marketing initiatives.
Has access to existing footage of high school students (Elle, Maddie) and student project trailers.
Familiar with the challenges of managing content creation across multiple sites and dealing with consent/release issues.
Role & Responsibilities
Oversees video production across campuses.
Manages film crews.
Potentially involved in overall growth strategy (Title was Head of Growth previously, but role seems heavily video-focused in this interaction).
Responsible for content pipeline, potentially including editing and distribution workflows (though facing bottlenecks).
Key Challenges Mentioned
Managing numerous film crews and the resulting footage.
Dealing with spreadsheet-based management systems ("spreadsheet hell").
Ensuring content aligns with brand strategy while capturing authentic moments.
Coordinating approvals and releases for using student footage.
Interactions
2025-04-14 : Met with Gary Sheng at the Spyglass campus. Gave a brief tour, discussed the challenges of managing film crews and content, expressed openness to the reality show concept, and agreed to share existing footage/trailers. Agreed to follow up on Thursday/Friday to discuss potential solutions for content management/workflow.
Connection Points
Key figure in Alpha's current content capture infrastructure.
Controls access to existing B-roll and student footage.
Expressed need for better systems (potential opportunity for Gary's team).
Open to collaborating on the reality show and case study initiatives.