Douglas Green

Background

• Guide at Alpha School, Austin.
• Head of the AlphaX program.
• Joked about being "officially retired" (April 18, 2025)
• Leading University of Texas intern projects on AI marketing

Professional Role & Insights

• Currently leads the AlphaX program, which appears to focus on applying skills to real-world problems, potentially with a civic or societal impact angle
• Expressing significant job dissatisfaction and seeking role transition (May 2025)
• Has significant sales expertise that is currently underutilized
• Receives 3-4 inbound inquiries weekly from parents and potential partners about Alpha
• Potential future role: Building and leading Alpha's first dedicated sales team
• Identified and developed high-performing intern John Allstammer, whose project was purchased by Joe Liemandt (without recognition for Doug's contribution)
• Now also managing a team of UT Austin interns working on AI marketing solutions
• Collaborating with Jason Applebaum on developing AI marketing tools
• Working directly with Joe Liemandt on intern projects and objectives
• Clarified the structure of the UT Plan II Vibe Marketing Internship Program:
  • Involves 6 (potentially 7) UT Plan II interns
  • Each intern works on an individual project focused on vibe marketing (Joe Liemandt prefers individual accountability over group projects at this level)
  • Goal for interns: Become a "vibe marketing expert" by summer's end (documented via Brain Lift)
  • Projects are flexible but should fall within broad categories: Customer Facing (analysis), Campaign Related (distribution), or Brand Building (website/asset creation)
  • Distinct from a potential professional "Marketing Gauntlet" for experienced hires
• Managing significant changes to the AlphaX program:
  • Originally expanded from 10 to 68 participants
  • Currently scaling down to 35 for summer 2025
  • Planning to further reduce to 20 for fall 2025
  • Encouraging unmotivated participants to drop out rather than continue unproductively
• Mentioned Ramya (UATX intern) working on a physical event schedule/calendar initiative, including sponsoring a middle school pitch competition (Genesis Initiative)
• Mentioned existing AI video generation tools within Trilogy/Alpha ecosystem, capable of creating realistic fake videos (including one of Mackenzie Price)
• Mentioned having 8 out of 68 AlphaX students working on projects related to urban renewal, architecture, and third spaces, despite no specific architectural focus in the program, indicating an innate student desire to improve society
• Connected to individuals working on large-scale projects like the future of Houston and AI in healthcare via the Texas Medical Center
• Sees the value in competitions or platforms (like TED Talks) for students to present ideas for societal improvement
• Engaged with Gary Sheng's ideas about the America 2.0 Summit and scaling Alpha School's influence
• Coordinates with other guides/staff (mentioned by Garrett previously)
• Discussed challenges in high school recruitment, noting that student buy-in is more critical than parent-driven decisions at that age (using his daughter as an example who chose not to attend Alpha High due to lack of band program)
• Oversees specific interns/projects like the one focused on sperm racing/biomarkers led by Gary Rabinovitz's contact
• Involved in managing relationships and performance of interns (referencing a conversation about evaluating an intern named Edda)
• Facing challenges with unmotivated interns, including one who created an algorithm to simulate working by pressing a key every minute
• Creating "pre-launched content strategy documents" for university-level students, helping them "begin to publish content around their domain and continue to build the audience" before product development
• Reports that only 10% of UATX interns fully understand and implement the BrainLift-first approach
• Recently started 22 new interns (as of May 2025)
• Working with Gary Sheng, Garrett, and Jason Applebaum on vibe marketing brainstorming

Personal Details

• Has a daughter named Olivia
• Interested in potential tuition discount for Olivia at Alpha as part of potential job transition benefits

Current UT Intern Projects (May 2025)

• Overseeing 6+ University of Texas Austin interns working on AI marketing tools:
  • Zach: Government contract positioning
  • Unnamed intern: Brand kit generator
  • Dylan: AI website generation for vibe marketing
  • Alexandra: AI SEO platform research
  • Anushri/Anu: AI-driven video content
  • Ranil: Ad campaign analytics
• Working on a 90-day timeline to develop 6 operational AI marketing projects
• Planning to have interns become experts in their fields by June 15, 2025
• Envisioning integrating these individual projects into a comprehensive AI marketing system
• Considering how to incorporate Meta glasses and smartwatch data into marketing automation

Emerging Technologies of Interest

• Recently discovered "Readology" technology that aggregates informal education via a browser extension and creates credentials
• Expressed interest in implementing HubSpot CRM system for Alpha
• Supportive of Gary's ideas for AI-enhanced sales systems including conversation monitoring and analysis

Key Quotes from May 2025 Meetings

"We got 90 days to have six operational projects up and running. I think it's worthy of a dedicated resource who understands the technical?" (UT interns meeting)

"What Joe and I agreed to is that by mid-June, June 15th, that each of them would be an expert in their respective field or project that they were working on." (UT interns meeting)

"I kind of see how all these things may potentially come together... Gary's idea was, look, I'm going to go have these in-person events... wear metaglasses, smartwatch, record those conversations, have them transcribed in real time, look for keywords to create these cascading campaigns in the background." (UT interns meeting)

"Just job completion satisfaction. I have none." (May 20 meeting about job satisfaction)

"I identified John Allstammer immediately as a high-performing intern. I caught hold of him, developed him. Joe buys his project... No thanks." (May 20 meeting about job satisfaction)

"I have three to four people a week reach out to be able to do it." (On receiving inbound inquiries from parents and partners)

AlphaX Program Issues & Solutions

• Dealing with students who signed up but lack genuine passion for their projects
• Initially focused on increasing enrollment numbers rather than ensuring commitment
• Now prioritizing quality over quantity by scaling down the program
• Encouraging unmotivated students to drop out rather than continue half-heartedly
• Receptive to Gary's suggestions about improving the selection process

Connection Points

• Potential collaborator on initiatives involving societal impact, civic engagement, or large-scale competitions.
• Shares an interest in identifying and fostering high-agency individuals.
• Key contact for understanding AlphaX program structure and student projects.
• Open to Gary's input on improving the AlphaX selection and accountability processes
• Now also a key collaborator on AI marketing tool development
• Bridge between UT interns and Alpha leadership (Jason Applebaum, Joe Liemandt)

Career Aspirations & Concerns

• Experiencing significant job dissatisfaction in current role
• Frustrated by lack of recognition for developing talent (e.g., John Allstammer)
• Concerned about compensation disparities within Alpha organization
• Interested in transitioning to sales leadership role with commission structure
• Planning to develop formal proposal for new Alpha sales department
• Believes his skills are better suited to direct parent/partner engagement than intern management

Interactions

• 2025-04-09: Met with Gary Sheng at Alpha School. Discussed AlphaX program, student projects, America 2.0 Summit.
• Facilitated Gary's interaction with Molly.
• 2025-04-09 (Later): Met with Gary, Jack, John, Cruce. Clarified UT Plan II vibe marketing internship, discussed AI media tools.
• 2025-04-10: Met with Gary Sheng and Jason Applebaum. Discussed recruitment, Joe's goals, reality show, intern management.
• 2025-04-11: Met with Gary Sheng and Nik Hill. Discussed reality show storylines and Joe's background.
• 2025-04-14: Participated in meeting with Gary, Peter Han, Jack Oremus, Kelly Davis about marketing/media strategy.
• 2025-04-14 (Later): Met with Gary Sheng and Beef Jones at Alpha High School.
• 2025-04-14 (Staff Meeting): Participated in Alpha High staff meeting with Joe Liemandt, Neeraj Gupta, Gary Sheng, Jack Oremus, Carson, Emily, Chloe to discuss Ian Gupta's potential transfer and related academic/college counseling strategies.
• 2025-04-18: Met with Gary Sheng and Chris Locke at Alpha School. Discussed AlphaX program changes, issues with unmotivated interns, and potential improvements to the selection process.
• 2025-05-12: Participated in Alpha High staff meeting. Provided insights on BrainLift implementation (only 10% of UATX interns understand the approach), content strategy development, and announced 22 newly started interns. Mentioned upcoming brainstorming session with Garrett, Gary, and Jason Applebaum.
• 2025-05-13: Led meeting with Gary Sheng, Jason Applebaum, and UT interns to discuss AI marketing tool development. Outlined vision for integrating separate projects into a comprehensive system and established timeline for interns to become experts by June 15.
• 2025-05-20: Met with Gary Sheng to discuss job dissatisfaction and potential transition to leading a new sales team. Shared frustrations about recognition and compensation, revealed receiving 3-4 inbound inquiries weekly from parents/partners, and discussed Readology technology. Agreed to develop a formal sales team proposal.

Transcripts

Transcript ID	Date	Summary
2025-05-20-doug-green-role-transition-discussion	2025-05-20	Role Transition Discussion with Doug Green - May 20, 2025
2025-05-13-ut-interns-ai-marketing-tools-discussion	2025-05-13	UT Interns AI Marketing Tools Discussion
2025-04-18-morning-meetings-alpha-school	2025-04-18	Morning Meetings at Alpha School
2025-04-11-alpha-case-studies-brain-lifts-discussion	2025-04-11	Planning for case study site, Brain Lifts documentation, and Project Aloha development
2025-04-11-alpha-high-storylines-joe-liemandt	2025-04-11	Discussion identifying Alpha High storylines and Joe Liemandt's public persona
2025-04-10-jason-applebaum-doug-green-meeting	2025-04-10	Discussion on Alpha recruitment strategies, media initiatives, and Joe's ambitious vision for scaling
2025-04-09-douglas-green-molly-discussion	2025-04-09	Discussion with AlphaX Head and prospective student about student projects and America 2.0 Summit
2025-04-09-marketing-media-meeting	2025-04-09	Meeting on Alpha marketing, media initiatives, and UT Plan II vibe marketing internship program
2025-04-14-alpha-marketing-meeting	2025-04-14	Alpha marketing strategy meeting with Gary, Peter Han, Jack Oremus, and Kelly Davis