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Ranil [Last Name Unknown]

Role: University of Texas Austin Intern, Ad Campaign Analytics Lead Met Date: May 13, 2025 (Virtual meeting about AI marketing tools) Last Interaction: May 13, 2025

Contact Information​

  • Email: [Update if available]
  • Phone: [Update if available]
  • Based in: Austin, TX (University of Texas)

Personal Background & Development​

  • University of Texas Austin student, rising junior (as of May 2025)
  • Has mutual connections with RJ Roberts (mentioned by Gary Sheng)

Professional Background​

  • Intern working under Doug Green on AI marketing projects
  • Focused on ad campaign analytics and ROI assessment

Current Projects & Plans​

  • Researching campaign analytics for Alpha Schools
  • Analyzing marketing campaign effectiveness and ROI
  • Working to become an expert in his field by June 15, 2025
  • Planning to present findings in a "Quizmaster" session

Project Details​

As described by Ranil:

"Looking at different campaigns that Alpha is running and look at different campaign types and how we're running it, who our audiences are, et cetera, like all these different parameters that go into making an advertising campaign successful and looking at how we've kind of allocated costs and budgets to each of those ad campaigns and how we're kind of getting a return on investment in that sense."

The project connects with sentiment analysis work being done by other interns:

"This definitely does tie in also with the listening and sort of sentiment analysis because obviously getting a good sense of like who your audience is and what their sort of current sentiments are, that's really important."

Areas of Expertise​

  • Ad campaign analysis
  • Marketing ROI assessment
  • Campaign parameter analysis (audience targeting, cost allocation, etc.)

Notable Connections​

  • Doug Green: Project supervisor
  • Jason Applebaum: Alpha Head of Marketing, potential stakeholder for his work
  • Other UT interns: Alexandra, Dylan, Anushri, Zach
  • Gary Sheng: Met during May 13 meeting
  • RJ Roberts: Potential mutual connections

Interaction Style & Perspectives​

  • Thoughtful and analytical
  • Quietly attentive during group discussions
  • Focused on data-driven approaches
  • Sees value in connecting different projects together

Recent Interactions​

  • May 13, 2025: Participated in meeting with Gary Sheng, Jason Applebaum, Doug Green, and other UT interns to discuss AI marketing tools development. Shared his project on ad campaign analytics.

Potential Collaboration Areas​

  • Connecting ad effectiveness data with other marketing initiatives
  • Providing ROI metrics for testing AI marketing tools
  • Integrating sentiment analysis with campaign optimization
  • Building analytics dashboards for marketing decisions

Notes​

Ranil is working on a critical component of the AI marketing initiative - understanding the effectiveness and ROI of different campaigns. His analysis could help validate whether new AI-driven approaches are actually improving marketing outcomes.

He seems to be focused on both the technical aspects of campaign measurement and the strategic implications of the data. During the meeting, he recognized the importance of connecting his analytics work with the sentiment analysis and audience understanding work being done by other interns.

While relatively quiet during the group discussion, his comments revealed thoughtful consideration of how the different projects might work together. He expressed support for having a technical leader who could integrate the various projects into a cohesive system.