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Anushri (Anu) [Last Name Unknown]

Role: University of Texas Austin Intern, AI Video Content Researcher Met Date: May 13, 2025 (Virtual meeting about AI marketing tools) Last Interaction: May 13, 2025

Contact Information​

  • Email: [Update if available]
  • Phone: [Update if available]
  • Based in: Austin, TX (University of Texas)

Personal Background & Development​

  • University of Texas Austin student, rising sophomore (completed freshman year)
  • Recently finished freshman year as of May 2025

Professional Background​

  • Intern working under Doug Green on AI marketing projects
  • Initially researched chatbot applications before pivoting to video content
  • Focused on AI-driven video creation for marketing

Current Projects & Plans​

  • Researching AI-driven video content generation
  • Evaluating quality and effectiveness of AI-generated videos
  • Determining optimal timing for video content distribution
  • Working to become an expert in her field by June 15, 2025
  • Planning to present findings in a "Quizmaster" session

Project Details​

As described by Anushri:

"I was working on trying to use those insights in order to make a video. So possibly looking at an AI-driven video and what that might look like, if that would have good quality, but also understanding when the most popular times are for people."

She mentioned a previous focus:

"Just for context on what I was working on before, I think an interactive chatbot would be helpful. I talked with Jason and that's already something that's in the works. So I think the team's already working on creating a chatbot."

Areas of Expertise​

  • AI video generation
  • Timing optimization for content delivery
  • Content quality assessment

Notable Connections​

  • Doug Green: Project supervisor
  • Jason Applebaum: Alpha Head of Marketing, discussed chatbot project with him
  • Other UT interns: Ranil, Dylan, Alexandra, Zach
  • Gary Sheng: Met during May 13 meeting

Interaction Style & Perspectives​

  • Adaptable (shifted focus from chatbots to video when learning of overlap)
  • Practical about implementation considerations
  • Concerned with quality of AI-generated content
  • Interested in optimization beyond just generation

Recent Interactions​

  • May 13, 2025: Participated in meeting with Gary Sheng, Jason Applebaum, Doug Green, and other UT interns to discuss AI marketing tools development. Shared her project on AI-driven video content.

Potential Collaboration Areas​

  • Integrating video content with SEO strategies (Alexandra's work)
  • Testing video effectiveness with analytics (Ranil's work)
  • Including video components in website generation (Dylan's work)
  • Creating a comprehensive content generation pipeline

Notes​

Anushri is working on AI-driven video content, focusing not just on the generation capabilities but also on quality assessment and optimal timing for content distribution. She shows adaptability by having pivoted from chatbot research when learning that team was already working on that area.

Her focus on AI video generation addresses a key component of modern marketing strategy. Video content tends to drive higher engagement than text or static images, making this a valuable piece of a comprehensive AI marketing system.

Doug Green and Jason Applebaum both mentioned that content creation is a critical area for the overall AI marketing vision, making Anushri's work potentially central to the initiative's success. Her consideration of both technical capabilities (can AI make good videos?) and strategic implementation (when should videos be released?) shows a holistic approach to the problem.