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Sofia Lyons

Background​

  • Wife of Jay Lyons (Mackenzie Price's social media producer)
  • Recently relocated to Austin from Burbank, California after 11 years
  • Co-founder of production company with Jay
  • Mother with children in local Austin schools

Professional Background​

  • Co-founded production company with Jay Lyons about 1.5 years ago
  • Partner in Mackenzie Price's social media operations
  • Started Mackenzie's social accounts "from scratch" with strategic approach

Personal Life & Faith​

  • Christian faith background
  • Interested in baptism ceremonies and faith community
  • Connected to Zachary Lee's ministry and retreats
  • Expressed interest in attending Gary's upcoming baptism at Zachary's river

Network Connections​

  • Zachary Lee Ministry: Connected through retreats and faith community
  • Preston (Uber connection): 20-30 year friendship with Jay, bought house in Bastrop on Zachary's recommendation, received artwork from Zachary
  • Austin Faith Community: Engaged with local Christian networks

Family Situation​

  • Children attend local Austin schools
  • Son participated in Zachary Lee's water retreats
  • Recently moved family from 11-year residence in Burbank to Austin area

Personality & Approach​

  • Described by Gary as "such a saleswoman" in playful context
  • Cautious about commitments, wants to check schedule conflicts before confirming attendance
  • Warm and welcoming in initial meetings
  • Interested in faith-based community events

Interactions​

  • 2025-05-27: First meeting with Gary Sheng at Alpha Schools. Discussed faith journey, baptism plans, and mutual connections to Zachary Lee's ministry. Expressed interest in attending Gary's baptism ceremony and connecting further. Showed enthusiasm for faith-based community building while being practical about scheduling commitments.

Strategic Value​

  • Part of successful social media production team (220M organic views)
  • Connected to Austin faith and business networks
  • Potential bridge to Zachary Lee's influential ministry network
  • Represents successful family relocation model to Austin

Transcripts​

Transcript IDDateSummary
2025-05-27-jay-sofia-lyons-ron-roberts-meeting2025-05-27Initial meeting at Alpha Schools discussing faith connections, production partnerships, and ministry networks

Notes​

  • Represents the family/personal side of Jay's professional media operations
  • Could be valuable connection point for family-oriented Alpha Schools marketing
  • Her interest in Gary's baptism suggests potential for deeper faith-based community connections